Fundraising & Marketing Officer (Community & Lent) - Maternity Cover
Trócaire
- Maynooth, Co Kildare
- Permanent
- Full-time
- Work with the Marketing Campaign Manager to deliver the campaign strategy and on a project to roll out the long-term direction of the Lent campaign with a view to optimising current campaign revenue and developing new income streams.
- Lead the delivery of the fully integrated and cross-organisational Lent campaign (ROI & NI) - on time, on budget to deliver the agreed income target.
- Manage all campaign elements including determining the campaign theme, planning, content gathering and development of ATL (creative & media); BTL (print, production and distribution) and Digital (working closely with Digital Officer).
- Regularly monitor and report on relevant campaign KPIs such as Income, Engagement and Reach.
- Build strong relationships with external partners to deliver high quality campaigns.
- Manage budgets & produce quarterly forecasts (income & expenditure).
- Manage research & insight delivery, working with our external research partners.
- Conduct campaign reviews to ascertain ROI & feed learnings into future plans.
- Identify ways to maximise income based on previous experience / learnings and look for new ideas to support income generation.
- Work with the Community Engagement Officer to develop new ideas and innovations across Community and Schools Fundraising and deliver the brand strategy.
- Oversight of Community and Schools fundraising & outreach activity
- Work collaboratively with colleagues across the organisation and lead the Lent Co-Ordination Group to drive campaign objectives.
- Manage a team of two: F&M Assistant and Community Engagement Officer
- Actively participate in performance management process to achieve objectives and personal development goals.
- 5 years’ experience in a relevant marketing / fundraising position and/or proven track record of campaign revenue generation.
- Experience in managing national marketing campaigns with particular emphasis on ATL, BTL and digital marketing.
- Proven track record in delivering results.
- Management of external agencies (creative, media, research, print)
- Budget management, income forecasting and reporting.
- Experience of managing teams and cross functional teams
- Strong communication skills and the ability to lead and motivate others, including cross functional teams.
- Excellent organisational / project management skills.
- Creativity and innovation.
- Strong research and analytical skills and good attention to detail.
- Good commercial acumen and an ability to manage and prepare financial information and interpret data.
- Good understanding of principles of ethics and regulation areas of advertising, data protection and fundraising
- Good team player, with ability to work proactively and autonomously.
- Strategic, inquisitive, and critical thinker
- Creativity and innovation
- Enthusiasm, energy, and drive
- Flexibility and ability to adapt.
- Results-focused and target-driven