Marketing Manager

FRS Recruitment

  • Waterford
  • €40,000-45,000 per year
  • Permanent
  • Full-time
  • 22 days ago
Our client is seeking an experienced Marketing Manager to lead the marketing function for a growing B2B organisation. This is a hands-on role with strategic oversight, where you will work closely with the sales team to drive revenue growth, build brand presence, and deliver high-impact campaigns. You’ll manage marketing strategy, partner relationships, events, and content creation, while also leading key projects such as website redesigns and compliance initiatives.Key ResponsibilitiesMarketing Strategy & PlanningDevelop and deliver the annual marketing plan in line with business objectives.Manage the marketing budget and ensure a strong ROI on activities.Track, analyse, and report on marketing performance metrics.Sales Support & EnablementCreate customer-facing materials such as datasheets, brochures, and presentations.Collaborate with sales to develop tools and content that shorten the sales cycle.Ensure all collateral aligns with brand guidelines and partner requirements.Partner & Supplier ManagementBuild strong relationships with key industry partners.Coordinate joint campaigns, product launches, and events.Manage agencies and suppliers to deliver quality outputs on time.Events & PRPlan and execute trade show and industry event participation.Manage logistics, stand design, promotional material, and lead follow-up.Draft and distribute press releases in collaboration with PR contacts.Digital & Content MarketingOversee website updates, digital campaigns, and social media activity.Maintain consistent, engaging messaging across all platforms.Manage content schedules for blogs, emails, and partner communications.Project ManagementLead major marketing projects including rebranding and system upgrades.Ensure GDPR compliance across all marketing activities.Coordinate with internal teams and external agencies to meet deadlines and budgets.Internal CollaborationWork closely with sales to ensure aligned strategies.Provide strategic marketing insights to senior leadership.Qualifications & ExperienceDegree in Marketing, Business, or related discipline (or equivalent experience).

FRS Recruitment

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