Marketing Manager, Consumer Tech (Acquisition)

Dublin
Permanent
Full-time

1 month ago

Join a leading consumer tech brand, where innovation meets impact.We're on the lookout for a strategic, data-driven Marketing Manager to own and scale customer acquisition across a diverse portfolio of market-leading digital products and services. Reporting into senior marketing leadership, you'll be at the heart of growth-leading high-impact initiatives across digital, retail, and direct-to-consumer channels.This is a unique opportunity to shape a newly created role at a brand with massive consumer reach and deep tech roots. You'll collaborate with passionate marketers, product minds, and commercial leaders to deliver campaigns that cut through and convert.Why you'll love this role:

Own a high-impact acquisition strategy for a household brand used by millions
Lead a small, talented team with big ambition
Shape campaigns that span online, in-store, and on-screen
Work hybrid (2 days in office) with flexibility baked into our culture
Enjoy brilliant benefits - bonus, pension, healthcare, generous leave, and serious progression opportunities
Be part of a high-performance marketing team that moves fast and thinks big

What you'll be doing:

Drive customer growth through smart, integrated campaigns across retail, digital, and direct marketing channels
Launch retail campaigns that bring the brand to life in-store - think bold visual identity, impactful POS, and seamless franchise collaboration
Lead digital performance - partnering with specialist teams to scale SEO, paid media, and on-site conversion
Deliver direct marketing excellence - across email, SMS, DM and more - with a sharp focus on new customer activation
Grow demand and leads through inventive partnerships, events, and referral programs
Own the numbers - track campaign performance, optimize spend, and surface insights that drive commercial impact
Maximise basket size - implementing tactics to boost attachment rates on TV, mobile, and value-add services
Enhance the full acquisition journey, from lead gen to landing page to checkout - you'll map it, test it, and improve it
Collaborate with sales and product teams to ensure alignment, consistency, and shared success
Stay ahead of the curve, keeping your finger on the pulse of acquisition trends, tech, and consumer behaviour

What we're looking for:

Proven experience in acquisition marketing, ideally within a consumer digital, tech environment or similar fast-paced sector
Experience working for a well-known brand, managing major campaigns and multi-million budgets.
Strong background in direct marketing, digital performance and demand generation
Commercial acumen and comfort with data - you love diving into results, spotting patterns, and making changes that move the needle
Excellent communicator and collaborator, able to work cross-functionally with energy and impact
Marketing or business degree preferred; post-grad a plus

Ready to take your next step in one of the country's most exciting tech environments? Let's talk.

Mint Marketing Talent

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