MARKETING EXECUTIVE
3D Personnel
- Donegal
- Permanent
- Full-time
- Management and creation of content for the company website, ensuring that information is SEO friendly, up to date and relevant.
- Ensuring analytics insights are constantly used to optimise onsite journeys.
- Analysing eCommerce Sales and Margin and optimise based on findings.
- Ensuring consistent reviews and enhancements of website content and user experience to drive frequency of visits, effective product cross-selling, and increased basket AOV.
- Working cross-departmentally with the customer care team to ensure consistently high satisfaction levels in developing and executing promotional calendars and campaigns.
- Working with the outsourced web development team to troubleshoot issues and formulate, develop and test new/enhanced product initiatives.
- Oversee the planning, development, and creation of digital and print collateral.
- Liaising with the management team to successfully create and implement marketing initiatives.
- Planning, organisation and coordination of promotional activities.
- Digital Marketing: Manage and optimise digital marketing campaigns, including PPC, SEO, email marketing, and social media advertising.
- Management of company CRM and ongoing development of this as the core tool for ongoing sales and business expansion
- Processing and management of online orders using company ERP system.
- Management of the corporate organic social media strategy through content creation and content scheduling (Instagram, Facebook, Twitter & LinkedIn).
- Support the sales director to ensure the sales process is adhered and provide reporting assistance.
- Manage direct company communications (emails and telephone)
- Organising and attending trade shows and exhibitions.
- Other projects and duties which the company deems suitable for the position.
- A marketing qualification or at least 2 years administrative experience in a marketing support role.
- A good understanding of SEO best practices.
- Experience with Sage 200 / CRM is advantageous.
- Excellent Microsoft Office / IT skills.
- Website / Social Media content development experience.
- Proven experience in building effective relationships.
- Personal Attributes:
- Have a positive, proactive ‘can do’ attitude.
- Be confident, dynamic and creative.
- Have excellent organisation skills.
- Have an ability to prioritise and a high attention for detail.
- Have excellent communication skills, both written and oral.
- Ability to work independently and as part of a team.
LogicMelon