Global Product Marketing Manager, Software Applications
Logitech
- Cork
- Permanent
- Full-time
- Strategic communication foundation. Prioritize target audiences, work with product management to refine value propositions and positioning, and help lead messaging development.
- Go-to-market communications strategy. Prioritize target audiences, geographies, comms channels to create an investment plan and go-to-market plan. Help determine whether the GTM plan will be executed centrally or by Logitech's commercial organizations.
- Creative & content development. Own the product naming or creative brief through approval then manage development of creative and content assets to be used on product packaging, for sales enablement, on Logitech.com and eTail sites, in awareness, demand generation or conversion campaigns, in events and more based on the go-to-market communications strategy.
- Marketing toolkits. Deliver marketing guidance and comprehensive marketing asset toolkits including business rationale, data, insights, strategies, creative and content assets required to execute the go-to-market communications strategy.
- Strong understanding of software lifecycle.
- Experience in software performance marketing, acquisition or growth marketing, demand generation, or CRM.
- Participated in software launches and development of go-to-market strategy.
- Knowledge of community engagement/management.
- Demonstrated hands-on experience developing marketing creative assets.
- Understands the concepts of user segmentation, personas, customer journeys, and lifetime value.
- Good analytical skills, attention to detail, problem solving skills.
- Team player with the ability to handle multiple priorities and expectations in a start-up "can do" environment.
- Comfortable using G-Suite (Google slides, Docs, Spreadsheets).
- B2B marketing and technology category experience is a plus.
- Fluent (written and spoken) in English.
- Proven experience, preferably in a fast-paced, high-tech company.
If you require an accommodation to complete any part of the application process, are limited in the ability, are unable to access or use this online application process and need an alternative method for applying, you may contact us toll free at +1-510-713-4866 for assistance and we will get back to you as soon as possible.