Manager, Strategy, Insight & Operations
You will have a passion for providing Corporate Affairs and the wider business with the smart, incisive, actionable insight it needs about the external environment to develop strategy and make tactical decisions the effective execution of strategic, commercial and operational plans and the delivery of our group ambition, purpose and strategy. You will have the opportunity to enable and support the protection and strengthening of the Primark reputation across our 12 markets to help the business and in turn, ABF, earn the trust and internal/external reputations they need to succeed.
Strategy & Insights
The function needs data, intelligence, analysis and insights to help the businesses understand the
sensitivity of the business model to trust and reputation i.e. where these assets impact growth.
Insights should focus on stakeholders' contexts, agendas, perceptions, beliefs and expectations to help
align trust and reputation strategies with the business strategy, annual operating plans and to support
day-to-day decision making end-to-end in the business.
Provide effective intelligence, research, monitoring and tracking enable the team and the
o Map, prioritise, understand and influence stakeholders' contexts, agendas and beliefs
o Evaluate the cost of trust or reputation damage and/or the opportunity for competitive
differentiation and advantage
Provide intelligence and insights on the impacts of the issues and agendas of multiple material
and interconnected stakeholders (local, national and international) including:
o Ensuring effective stakeholder mapping, prioritisation, research, monitoring and tracking
o Horizon scanning
o Integrating, synthesising, analysing reputation and trust data and existing business data
o Reputation/trust/trustworthiness research and tracking
o Providing stakeholder, issue and PESTEL intelligence (in conjunction with Business
The function should develop, over time, three levels of indicators or metrics:
o Outcome indicators that allow an evaluation of business and functional decisions, actions
and behaviour on stakeholders' perceptions, expectations, beliefs and behaviour
o Output indicators that demonstrate the execution of campaigns, programmes and tactical
o Impact indicators that allow an evaluation of the impact of actively shaping and managing
trust and reputation on the business
Provide insight to determine themes and territories that build trust and reputations for Primark to
Provide Corporate Affairs and the wider business with actionable reputation intelligence and
insights on operating environment, stakeholders, agendas, issues, risks and trends the to
anticipate, manage and mitigate issues and risks
Provide stakeholder, customer and employee and other insights on ethical trade issues, policies
and positions in support of decision-making and planning in cooperation with Ethical Trading and
Work with the Campaigns team to ensure all campaigns are informed by research and insight into
what matters and what motivates audiences
Build an insight plan that delivers a long-term approach to how to use insight to deliver on the
objectives of the Corporate Affairs function
Work with across the Corporate Affairs function and with business functions to identify
requirements from research
Work with research, insight and intelligence agencies to get actionable insight for good value
Work with the Reputation & Stakeholder Management team and Public Affairs to bring together
political, regulatory, customer, geo and socio-economic data, insight and analysis to scenario
plan and provide advice based on the potential scenario outcomes
Create the tools, processes, working environment and governance to support the ambition and
objectives of the Primark Corporate Affairs team
Establish and manage the Primark Editorial Board to prioritise the themes and content which will
flow through all programmes and campaigns ensuring consistency of messaging and to eliminate
duplication, conflicts and overloads
Develop and maintain functional planning, measurement and reporting including:
o Coordinating Corporate Affairs activity using a function wide planning grid and
engagement tracker, to provide 'air traffic control' ensuring communication delivery is
sequenced across Primark and the Group preventing duplication and overlap and
o Work throughout the function to help measure KPIs, and reporting KPIs to the Corporate
Affairs leadership team and Primark Executive
o Allocation of resources more efficiently (identify waste, duplication and low value
Develop talent management programmes in cooperation with People & Culture to provide
opportunities for people to grow and progress
Key internal relationships
- Brand & Marketing, Social, Fashion PR, Retail, Legal, Retail Operations, Strategy &
Group Corporate Affairs, Finance and Ethical Trading, People & Culture
Essential Knowledge, Skills and Experience:
At least 7 years experience of working in a Corporate Affairs function, setting and measuring
Corporate Affairs strategies aligned to business outcomes, developing strategic narratives, and
generating and interpreting audience insight.
A track record of operating within complex, very fast-moving consumer goods or retail markets
(multiple international territories).
Experience in working within a decentralised group structure.
Deep skills in qualitative and quantitative research, able to distil large datasets and complex
information into compelling insights.
A deep understanding of the relationship between business, reputation and Corporate Affairs
Strong external network bringing a diversity of views, experience, challenge and perspective.
Experience and knowledge of detailed communication and campaign measurement across
multiple channels and audiences.
In-depth experience of working, collaborating and influencing in complex organisations.
People and budget management experience.
Educated to degree/postgraduate degree level, ideally with demonstrable professional
Customer centric, can do attitude and a track record of hands on delivery and motivating others
to deliver in a team environment.
A passion for and understanding of international fashion retail.
Able to manage competing issues, working with and through others - maintaining alignment with
the business strategic direction and aims.
Significant knowledge of communication channels and media, practices, frameworks and
Extensive experience of working in a collaborative manner through influencing and challenge.
Strategic thinker with ability to contribute to key communications and policy decisions by
interpreting internal and external trends and changes.
Communications and PR
Engagement & Communications Manager