Growth Marketing Generalist - B2B

• Produce marketing assets yourself: social graphics, campaign visuals, email creative, presentation decks, graphic banners, posters, infographics, one-pagers, digital ads, short-form videos, video editing, and other creative content development
• Write and edit copy across all formats — blogs, case studies, social posts, email, LinkedIn newsletter, web pages, campaign collateral, and sales enablement content, as required
• Own the content calendar and ensure all activity is planned, produced, and published on time
• Maintain a consistent brand voice and visual identity across every channel and touchpoint
• Identify content and creative gaps and bring proactive ideas that connect to business goals
• Use AI tools and smart workflows to maintain quality at pace — production efficiency matters here

• Support with planning and executing integrated marketing campaigns from brief to delivery — you own the full cycle, not just one part of it
• Write ad copy and build creative assets for Meta and other paid channels; manage basic campaign setup and performance monitoring
• Set up campaign tracking and ensure all campaign activity is correctly tracked/tagged for reporting
• Analyse campaign performance, draw out the insight, and apply it to the next one
• Produce clear post-campaign reports that demonstrate measurable impact

• Own 50% of organic social across LinkedIn and other relevant platforms
• Plan, produce, and schedule content — you're writing the copy and making the assets, with some support from the rest of the marketing team
• Monitor community engagement and respond to comments
• Report on performance with genuine insight into what's working and why

• Co-own the management of CMS content updates — new pages, copy edits, blog publishing
• Build landing pages for campaigns, ensuring copy, creative, and tracking are all correct
• Liaise with the web agency on development work — brief, review, and sign off
• Contribute to CRO thinking and flag UX / tech issues as you spot them

• Provide content and creative support around the events programme and help with on-the-day coordination as/when needed
• Support the testing and validation of new propositions, audiences, and market opportunities through structured campaigns and content, contributing to product and go-to-market development
• Pick up broader marketing projects as the team and business grow

• 3–5 years in a B2B marketing role with clear, hands-on ownership of content, creative, and campaign delivery
• A portfolio that demonstrates both writing ability and design output — examples across copy and creative assets are required
• Proven, evidenced impact: you can point to campaigns or content programmes you ran and show what they achieved, including a link to a portfolio of work
• Experience planning and executing campaigns end-to-end, not just contributing to them
• Proven experience in paid social, website management, and events alongside core content and creative work

• Strong copywriting across formats, with a confident, adaptable brand voice
• Proficient in Canva and Figma — you use these daily, not occasionally
• Comfortable setting up, running, and reporting on Meta paid ad campaigns at a basic to intermediate level
• Solid understanding of campaign planning: objectives, audience, messaging, channel, measurement
• A strong, creative, and design eye — you know what good looks like, and you can produce it yourself
• Commercial understanding — you connect creative decisions to business outcomes, not just aesthetics
• Working knowledge of GA4, Google Ads Manager, Semrush, and basic marketing reporting
• Familiarity with HubSpot or a similar CRM and marketing automation platform
• Comfortable with a CMS (WordPress or similar) for content and page management

• A degree in Marketing, or CIM Level 6 (Diploma in Professional Marketing), as a minimum
• Related degrees (Communications, Journalism) are considered, where accompanied by a strong marketing portfolio and track record

• Make it, don't manage it — you're a producer first; you get energy from creating things, not just overseeing them
• Own outcomes — you measure success by impact, not output; you know the difference between being busy and being effective
• Obsess over quality — you have high standards for both writing and design, and you hold yourself to them even under pressure
• Think commercially — every asset, post, and campaign is connected to a goal; you never lose sight of that
• Thrive at pace — energised by the rhythm of a startup; you manage competing priorities without dropping the ball
• Bring energy — you create momentum, support the team, and make things happen

• Full creative ownership — no agencies, no middlemen; you concept, produce, and ship
• Variety every day — content, design, paid, web, events; you'll always be building your skill set
• Real impact — your work connects directly to growth and pipeline; you'll see and feel the difference you make
• Room to grow — take on broader strategy and leadership as the team scales

• Screening call — a short conversation with HR to cover the basics, talk through your background, and make sure the role is the right fit on both sides (15 minutes)
• Live task + team interview — A 20-minute live task followed by a 10-minute chat with our team. You’ll respond in real time to a brief spanning copy, social media, and creative work. No extensive prep required.
• Hiring manager interview — A 30-minute deeper conversation about your experience, your approach, your task performance, and how you’d tackle the role.
• Face-to-face in our London office - Presentation and Q&A with our CEO and Director of Marketing.

Isla