Marketing Executive

Mount Juliet Estate View all jobs

  • Thomastown, Co Kilkenny
  • Permanent
  • Full-time
  • 22 days ago
Mount Juliet Estate, a Marriott Autograph Collection, is a 5* Resort, set in 500 acres of rich and historic Irish countryside. Whether it is the elegant grandeur of a magnificent Georgian Manor House or the chic sophistication of Hunter's Yard, our two residences draw on centuries of local Irish heritage to weave a rich tapestry of vibrant stories. We are proudly certified as a Failte Ireland Outstanding Employer, and we warmly welcome you to add your own experience to Mount Juliet Estate's ever evolving story.We are currently recruiting for a dynamic and creative Marketing Executive, with experience in the luxury hospitality market.Purpose of the Role:To drive the strategic growth and prestige of the Estate by partnering closely with the Sales team to amplify brand presence, generate measurable revenue growth, and cultivate high-value client relationships. This role delivers coordinates luxury hospitality marketing, integrating innovative digital campaigns, sophisticated traditional marketing and targeted business development initiatives. By orchestrating cross-functional marketing efforts and executing high-profile promotional strategies, the role positions the Estate as a benchmark of excellence in the luxury sector while offering unparalleled professional development in strategic marketing, brand management and market expansion.Duties and Responsibilities:
  • Drive the development and execution of integrated marketing strategies across digital and offline channels, aligned with the Estate’s Sales & Marketing plan.
  • Plan, implement, and optimize marketing campaigns for all outlets, including rooms, spa, restaurants, bars, events, weddings, and sports programs, ensuring maximum engagement and revenue impact.
  • Maintain brand consistency across all touchpoints, ensuring corporate identity, messaging, and visual standards are upheld across campaigns and platforms.
  • Strategically manage social media channels, including content scheduling, ad campaigns, performance tracking, and audience engagement, leveraging insights to refine strategy.
  • Create, review, and deliver high-impact marketing collateral, advertisements, promotional emailers, newsletters, and press releases that resonate with target audiences.
  • Coordinate and oversee creative initiatives such as photoshoots, trade shows, wedding fairs, consumer events, and promotional activities, ensuring alignment with brand and campaign objectives.
  • Manage website content updates and SEO initiatives, optimizing the digital customer journey and monitoring performance through Google Analytics and other marketing analytics tools.
  • Produce compelling digital and print creative assets using tools such as Canva and Photoshop, ensuring campaigns are visually striking and on-brand.
  • Monitor competitor marketing activity, track industry trends, and identify new promotional opportunities to maintain a competitive edge.
  • Support public relations initiatives by collaborating with agencies, influencers, journalists, photographers, and videographers to amplify brand visibility.
  • Set, monitor, and report on KPIs for all marketing campaigns, providing actionable insights to drive ROI and support revenue growth strategies.
  • Foster cross-departmental collaboration to ensure marketing initiatives are aligned with organisational goals and enhance the overall guest experience.
Requirements for the Role:
  • Currently pursuing or recently completed a qualification in Marketing, Business, Communications, or a related field.
  • Strong written and verbal communication skills.
  • Familiarity with social media platforms, digital marketing, and hospitality sales principles.
  • Strong organisational and multitasking skills with attention to detail.
  • Proficiency in Microsoft Office Suite; exposure to Canva, Adobe Suite, WordPress, or CRM software is an advantage.
  • Creative, analytical and eager to learn in a fast-paced luxury hospitality environment.
  • A positive, professional attitude with an interest in sales and marketing within hospitality.
Mount Juliet Estate Team Member Benefits Include:
  • Employee Assistance Program
  • International Hotel discounts
  • Staff Meals
  • Uniform
  • Training & Continuous Professional Development
  • Complimentary Health Club Access
Why Join our team?
  • Be part of an award-winning, certified Best in Hospitality, globally recognised luxury hotel.
  • Collaborate with a passionate and dynamic team dedicated to excellence.
  • Enjoy competitive compensation, benefits, and opportunities for professional growth.
  • Shape the future of an iconic brand while creating unforgettable guest experiences.
This is an excellent opportunity for an experienced individual to progress their career within a 5* Luxury Estate with a supportive and ambitious employer. We look forward to hearing from you!Mount Juliet Estate is an Equal Opportunity employer.

Mount Juliet Estate