McHale Muldoon Solicitors is looking for a highly skilled and experienced Legal Marketing Specialist (English & Chinese) to develop and implement targeted legal marketing strategies for both English-speaking and Chinese-speaking client sectors. This role will play a key part in promoting the firm's legal services, enhancing its brand reputation, and driving business development in Ireland and the wider Asian market. Key Responsibilities English-Speaking Client Sector • Develop, manage, and deliver marketing campaigns for McHale Muldoon Solicitors' core legal services, targeting Irish and other English-speaking markets. • Produce high-quality English-language content - including legal articles, case studies, client guides, press releases, and website updates - that reinforces the McHale Muldoon Solicitors brand. • Manage and grow the firm's English-language social media presence (LinkedIn, Twitter/X, Facebook, Instagram), ensuring all posts reflect the brand's tone, professionalism, and values. • Implement SEO strategies and run paid campaigns via LinkedIn Ads, Google Ads, and other digital channels to enhance brand visibility. • Coordinate and promote branded legal events, webinars, and seminars for English-speaking corporate and private clients. • Ensure all English-language marketing activities comply with Irish legal advertising regulations, GDPR, and McHale Muldoon Solicitors' brand guidelines. Chinese-Speaking Client Sector • Lead the development of Mandarin Chinese marketing content for Chinese social media platforms (WeChat, Weibo, Douyin) to promote McHale Muldoon Solicitors' services in the Asian market, especially among Chinese-speaking audiences. • Translate and adapt legal content to ensure accuracy, cultural relevance, and brand consistency. • Manage client and partner engagement through Chinese digital channels and targeted outreach campaigns. • Support marketing events, webinars, and initiatives that build the firm's profile within Chinese-speaking communities in Ireland and overseas. Other tasks: Provide support to solicitors with various necessary paper tasks during peak busy periods. Requirements - • Native or near-native proficiency in Mandarin Chinese and English (spoken and written). • Bachelor's degree or above in Marketing, Communications, Business, or Law. • Minimum 1 years' experience in digital marketing within a law firm or other professional legal services environment. • Familiarity with Irish law, the Irish legal system, and legal terminology to ensure accuracy and compliance in all marketing communications. • Proven expertise in both English and Chinese digital marketing platforms (including WeChat, Weibo, and Douyin) and in campaign performance analytics. • Strong legal copywriting and translation skills, with the ability to clearly communicate complex legal concepts to diverse audiences. • Demonstrated ability to develop and implement cross-cultural marketing strategies for international legal clients.