Brand Manager

Aran Sweater Market View all jobs

Killarney, Co Kerry
Permanent
Full-time

1 month ago

Role OverviewThe Brand Manager is responsible for developing, protecting, and evolving the brand identity of Aran Sweater Market and Weavers of Ireland across all customer touchpoints. This role ensures that the brand is consistently represented across digital, retail, and marketing channels while supporting the company’s international growth strategy.The successful candidate will combine brand strategy, storytelling, and commercial awareness to strengthen the positioning of both brands globally.Key Responsibilities

Develop and implement brand strategies that support long-term growth and brand differentiation

Ensure consistency in brand messaging, tone of voice, and visual identity across all marketing channels

Collaborate with marketing and creative teams to deliver strong brand campaigns and storytelling initiatives

Oversee brand guidelines and ensure adherence across the organisation

Identify opportunities to strengthen brand perception in international markets

Support the development of marketing campaigns, product launches, and seasonal promotions

Conduct market research and competitor analysis to inform brand strategy

Work closely with retail and eCommerce teams to ensure the brand experience is consistent across physical and digital channels

Monitor brand performance and customer perception

Candidate Requirements

Minimum of three years management experience within brand marketing or brand management

Experience managing brands within retail, fashion, or lifestyle sectors

Strong understanding of brand positioning, storytelling, and consumer engagement

Commercial awareness and ability to link brand strategy with business growth

Degree or Master’s qualification in Marketing, Brand Management, Communications, or Business preferred

Please note this position is site based in Killarney, County Kerry

Aran Sweater Market

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