Marketing Specialist - Life Insurance
Allianz
- Blackrock, Co Dublin
- Permanent
- Full-time
- Actively contribute to define the annual Marketing Plan and execute it, together with campaigns to promote AGL products (unit linked, protection and pension)
- Conduct market research and analysis to identify consumer needs, preferences, and trends, also by using external agencies
- Collaborate with product, sales and underwriting teams to ensure alignment of marketing strategies with business objectives
- Create and keep updated compelling marketing collateral, including brochures, presentations, and digital content, to effectively communicate the value proposition of AGL's products, also by using external agencies
- Manage digital marketing initiatives, including Google accounts, social media, newsletter, email campaigns and website content, to engage with target audiences and generate leads
- Measure and analyse the performance of marketing campaigns and feedbacks from sale networks, and optimize strategies based on key performance indicators.
- Stay updated on industry trends, competitive landscape and regulatory changes to suggest adjustments/implementations of marketing strategies and tactics, and identifying new business opportunities.
- Build and maintain strong relationships with internal stakeholders, external partners, and vendors to support marketing initiatives.
- Support the Brand activities as suggested by the Group.
- Contribute to the development of online and offline content to increase AGL's visibility by supporting commercial activities and stimulating sales opportunities.
- Manage and coordinate relationships with external service and marketing companies.
- Be the focal point for GSMD, by actively participating to webinars, meetings and working groups.
- Leverage synergies within the Group for sharing and identifying best practices for the development of the offer.
- Maintain an active presence on social media (directly or through dedicated suppliers), publishing relevant content and interacting with the online community in close coordination with the local Branches of AGL.
- Propose restyling and development of products & services in collaboration with internal and external stakeholders (focus groups, concept definition, product launch campaign).
- Prepare specific material for training (e.g. POS training, webinars, etc.), incl. storytelling, sales pitches, etc.
- Manage the AGL's website and Customer portal
- Manage the NPS (set up, monitor, actions)
- Support communication & events organization when required
- Support the definition of the costs for marketing activities and monitoring the expenditures
- AGL Staff
- AGL Senior Management
- AGL Branch Managers
- AGL Branch Staff
- Other AZ Oes in Ireland
- GSMD
- Group Asset Managers
- Communication and marketing agencies
- Distributors
- 3+ years of experience in marketing, with a focus on life insurance or financial services.
- Good understanding of life insurance products, industry dynamics, and customer segments.
- Proven track record of developing and executing successful marketing campaigns.
- Solid knowledge of the Cross-Border dynamics and, possibly, laws
- Strong knowledge of Unit Linked, Pension and Protection products
- Proficiency in the Microsoft Office tools ( PowerPoint, Word and Excel)
- Solid knowledge of marketing principles.
- Solid knowledge of distribution channels dynamics and customer behaviours
- Proficiency in digital marketing tools and platforms