Ireland Country Manager

• Lead the company’s strategy and performance within the country, ensuring delivery of commercial, customer, and operational objectives.
• Translate Group strategy into a clear country-level plan, aligned with growth priorities across product verticals.
• Partner with the Commercial Finance team to define budgets, forecasts, and investment plans that maximise market performance.
• Partner with the Marketing team to agree an Ireland-specific marketing strategy that remains aligned with Group marketing and branding strategy.
• Monitor market trends, competitor activity, and customer behaviour to identify new opportunities and risks.

• Drive trading, sales, and margin performance across all product verticals in the country.
• Collaborate with Product and Marketing teams to tailor offerings, campaigns, and experiences to local market dynamics.
• Ensure pricing, distribution, and promotional strategies are optimised for the country’s competitive landscape.
• Partner with global and regional teams to adapt and deliver new product launches successfully in-market.

• Work closely with Commercial Finance to ensure robust performance tracking, insightful reporting, and financially sound decision-making.
• Collaborate with Technology, Customer, and Operations teams to deliver seamless end-to-end customer experiences.
• Align country activities with Group-wide functions to ensure consistency, efficiency, and knowledge sharing.
• Act as the voice of the market within the organisation, ensuring local insights shape global and regional strategies.

• Build and maintain strong relationships with local suppliers, distribution partners, and industry stakeholders.
• Negotiate and manage commercial agreements that enhance competitiveness and drive value creation.
• Represent the company at industry events, building brand profile and strengthening external networks.

• Oversee country-level operations, ensuring compliance with regulatory requirements and alignment with Group governance frameworks.
• Monitor performance against KPIs and OKRs, driving accountability and continuous improvement.
• Ensure effective resource allocation, balancing commercial performance with long-term market development.
• Champion operational excellence, embedding scalable processes and best practices.

• Build, lead, and develop a high-performing country team, aligned with the organisation’s culture and values.
• Mentor and coach team members, fostering accountability, collaboration, and innovation.
• Ensure clear alignment across verticals and functions to deliver country objectives.
• Promote a customer- and performance-focused culture that drives sustainable growth.

• Proven track record in senior commercial or general management roles, ideally within travel, retail, leisure, or consumer-facing industries.
• Proven experience launching digital or online products in new markets, demonstrating ability to adapt to local customer behaviour, navigate regulatory environments, and deliver successful go-to-market execution
• Strong understanding of financial performance management, with experience partnering with Commercial Finance.
• Demonstrated success leading cross-functional teams and delivering results across multiple product lines.
• Experience managing supplier and partner relationships in competitive markets.
• Strong commercial acumen with the ability to balance customer needs, financial performance, and operational execution.

• Experience in a PLC or regulated environment.
• Exposure to international markets or global organisations.
• Knowledge of local market dynamics within the travel, hospitality, or leisure sectors.
• Leadership experience with a focus on building high-performing teams.

• Entrepreneurial mindset with a strong drive for results.
• Collaborative and influential, able to work effectively with diverse teams and stakeholders.
• Resilient and adaptable, comfortable leading in dynamic and fast-changing environments.
• Data-driven decision maker with strong analytical skills.
• Strategic leader with the ability to inspire teams and represent the company externally.

Prosperity