Early-stage startup opportunity - Sales Development Representative

• Own the creation of high-quality pipeline
• Drive rigorous outbound activity across multiple channels
• Engage senior stakeholders both virtually and at in-person events
• Qualify inbound interest with discipline and speed
• Build the narrative and momentum for the Sales team to convert
• This role requires high agency, structured thinking, outstanding communication, and a relentless commitment to execution. You are the engine that ensures our clients AEs operate at full velocity.

• Build and maintain a consistent top-of-funnel pipeline across target accounts
• Execute high-quality outbound activity (email, LinkedIn, calls) with relevance and personalization
• Develop account research packages including org charts, technology insights, compliance posture, and ICP fit
• Generate 40-60% of new pipeline through outbound by leveraging territory plans, market signals, and intent data
• Work closely with AEs to design multi-threaded outreach sequences for priority accounts

• Qualify inbound and outbound leads using structured frameworks (MEDDPICC-Lite,
• BANT+)
• Identify key pain points tied to privacy, AI governance, engineering velocity, and compliance requirements
• Validate technical need, urgency, buying process, and stakeholder map before passing to AE
• Document complete qualification notes with clarity and discipline in CRM

• Collaborate with Marketing to refine ICP segments, messaging, and campaign performance
• Partner with AEs, Product, and Engineering to understand evolving value propositions, technical capabilities, and market differentiators
• Provide structured, actionable insights from conversations back to cross-functional stakeholders
• Outbound Strategy & Systems
• Maintain world-class CRM hygiene with complete, accurate, and timely data
• Build structured outbound sequences and iterate weekly based on performance metrics
• Provide regular reporting on outreach volume, conversions, and pipeline contribution
• Own your operating rhythm: daily planning, weekly execution, monthly review

• 3+ years experience in SDR, BDR, outbound sales, or early-stage startup environments
• Proven ability to run structured, disciplined outbound motions
• Strong communication - crisp writing, clear articulation, high-quality personalization
• Ability to understand and communicate technical concepts simply
• Experience using HubSpot, Apollo, Clay, LinkedIn Sales Navigator, and intent tools
• High agency: act without being asked, anticipate needs, create clarity where none exists
• Comfort operating in an early-stage environment with evolving systems, messaging, and process

• Experience selling technical SaaS, data products, privacy tools, or developer platforms
• Background running outbound motions in high-rigor organizations
• Demonstrated ability to break into senior technical leaders (CTO, CISO, CPO, VP Eng)
• Experience creating outbound messaging frameworks from scratch
• Familiarity with MEDDPICC, command of the message, and value-based qualification structures
• Strong analytical skills for assessing ICP and account potential

• 16 NMB/month
• Monthly SQL quota consistently met or exceeded
• Qualified pipeline contribution: 30-40% of AE pipeline
• Conversion rates: 8-12% outbound → meeting booked, 60-70% meeting → qualified SQL
• Complete and accurate CRM documentation for every interaction
• High-quality account research and stakeholder mapping delivered to AEs before handoff

Cpl Group