B2B Marketing & Digital Content Specialist
Fonua Ltd
- Southside Dublin
- Permanent
- Full-time
- Plan and execute targeted marketing strategies to support enterprise growth and partner acquisition.
- Develop go-to-market campaigns for new products, services, and solutions.
- Collaborate with sales teams to align marketing initiatives with business goals.
- Conduct market and competitor research to identify trends and opportunities.
- Create, update, and manage digital marketing content for websites, social media, and email campaigns.
- Design and produce high-quality marketing collateral (brochures, presentations, proposals, white papers).
- Ensure brand consistency across all content and touchpoints.
- Manage visual and written assets, including image libraries, case studies, and sales tools.
- Use graphic design tools (Adobe Creative Suite, Canva, or similar) to create visually compelling materials.
- Prepare professional, client-ready documents, proposals, and pitch decks.
- Develop templates for consistent internal and external communications.
- Support trade shows, conferences, and partner-led events with pre-event promotion and on-site materials.
- Collaborate with vendors on co-branded campaigns and joint initiatives.
- Monitor campaign performance using analytics, and marketing automation platforms.
- Track lead generation, engagement metrics, and conversion rates.
- Optimise campaigns based on insights and performance data.
- Proven B2B marketing experience, ideally in telecoms, technology, or enterprise services.
- Strong digital content creation and management skills.
- Proficiency in Adobe Creative Cloud (Photoshop, Illustrator, InDesign) or equivalent tools.
- Excellent copywriting and editing skills for B2B audiences.
- Experience in lead generation, account-based marketing, and sales enablement.
- Comfortable managing multiple projects in a fast-paced environment.
- Knowledge of the mobile technology ecosystem.
- Experience managing co-funded marketing campaigns with vendors or partners.
- Event marketing experience.
- Strategic yet hands-on.
- Creative with a strong eye for design.
- Highly organised with great attention to detail.
- Strong communicator and collaborator.
- Data-driven decision maker.