CRM Manager

Sigmar Recruitment

Dublin
€55,000-65,000 per year
Temporary
Full-time

15 days ago

My client is an online insurance intermediary regulated by the Central Bank of Ireland. We are members of the Brokers Ireland and carry Professional Indemnity Insurance. We've been in business since 2007 (formerly insureme.ie) and re-branded as Chill Insurance in May 2008. We pride ourselves on our three main pillars; Search, Talk and Claims.Ireland's fastest growing insurance broker and to ensure we continue our upward trajectory we're looking for superb people to come and join our rapidly expanding team.Key ResponsibilitiesStrategy:

Build, plan and drive the CRM strategy across three customer life stages; acquisition, retention and conversion, utilising a data driven approach and wider business objectives
Create a CRM strategy that incorporates short-, medium- and long-term initiatives

Planning and Implementation:

Feed into the Marketing annual and quarterly integrated planning process, outlining key new initiatives to drive performance across all customer life stages and areas for optimisation
Set channel targets based on existing performance run rate, whilst utilising key initiatives to showcase opportunity areas of growth
Map out each quarter with new initiatives, areas to test, scale and optimise and delegate actions to the CRM Executive
Implement new campaigns based on core initiatives and create messaging hierarchies, write copy, design new emails, build segments and distribute communications to our customers in a timely and effective manner
Work closely with the Data team to build of customer lists to drive campaigns, identify opportunities to improve personalisation of communications through customer understanding and finding ways to stream-line and improve the effectiveness of the data import process
Utilise Google Tag Manager to implement triggered communications based on onsite customer behaviour

Objective Setting:

Set objectives to drive enquiries across all product categories (acquisition) and communicate these to the CMO; with a focus on expanding multi-product policy holders and capitalising on our extensive prospective and lapsed customer bases
Set objectives to increase sales across all product categories (conversion) and communicate these to the Head of Sales and CMO
Set objectives to increase retention across all product categories (retention) and communicate these to the Head of Retention and CMO
Delegate objectives to the CRM Executive from both a business and personal growth perspective

Monitoring and Measurement:

Utilise existing reporting across Tableau, Power BI and external reports within XtremePush closely monitor campaigns across key engagement and commercial metrics
Communicate campaign and channel performance in weekly team meetings as well as monthly business performance updates and channel specific deep dives to the senior leadership team
Monitor technical performance of campaigns to identify issues in near-time and rectify to mitigate adverse campaign performance

Experience & Qualifications

University degree in Marketing, Information Technology, PR, Business Studies/Management, or any other related fields
Proven work experience as a CRM Manager or experience Senior CRM Executive, ideally in a regulated industry
Experience working with a Marketing Automation Platform to create and distribute communications across email and SMS
Experience working with and understanding data with Tableau and Power BI to draw conclusions on campaign and business performance
Able to understand what the data means channel this creatively to create new campaigns and optimise existing campaigns
Able to effectively convey and produce accurate graphical representations and visualisations of data collection
Strong analytical and project management skills, as well as the ability to manage multiple projects at once
Critical thinker and problem solving skills, with the ability to be reactive to the changing business environment and priorities
Strong and confident communication, able to be proactive in meetings with peers and the senior management team

Desired Skills:

Technical experience across Google Tag Manager, SQL and building customer lists as well as building API connections between data sources
Hands on experience working with XtremePush
Effective line management skills as you will be responsible for a team one of CRM Executive
Experience in migrating data import processes and streamlining these

What can you expect from this role:

Career development
Hybrid working model between remote and a very convenient and well-connected location in Sandyford Industrial Estate. A fun and modern office space with excellent facilities.
Great staff sports & social events.
Employee Wellness initiatives
Cycle to Work Scheme
Graduated holiday Leave entitlement linked to your service capped at 24 days annually

email: showe@sigmar.ieCRM ManagerSouth Dublin Posted about 17 hours agoShare this jobSign up for job alertsYou agree to ourLatest JobsSouth DublinTemporaryNegotiableSouth DublinTemporary€45,000 - 55,000GalwayFull TimeNegotiableGalwayTemporaryNegotiableFull TimeNegotiableQuick linksJobs in IrelandContact usDublin: +353 (0) 1 4744 600Athlone: +353 (0) 906 413973Cork: +353 (0) 21 431 5770Galway: +353 (0) 91 563 868 Email our team: info@sigmar.ieFollow us on socialSigmar Recruitment Consultants Ltd., is a private company limited by shares, registered in Ireland no. 353252, registered office 13 Hume Street, Dublin 2.

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