
Digital Marketing Manager
- Dublin
- Permanent
- Full-time
- Execute and optimize paid social campaigns across LinkedIn and Meta, focused on pipeline generation and conversion velocity.
- Analyze performance across the funnel-tracking ROAS, pipeline contribution, and sales-stage conversion trends to inform spend and strategy.
- Use tools like Demandbase, 6sense, and LinkedIn Campaign Manager to target high-priority accounts with precision.
- Launch and iterate on full-funnel campaigns aligned to segment goals (brand, demand, expansion).
- Collaborate with ABM, Content, Creative, and Sales to ensure message-market fit for custom audiences.
- Identify and operationalize test-and-learn opportunities; contribute insights to campaign recaps and readouts.
- Stay current on platform innovations and emerging trends to fuel scalable, high-performing programs.
- 6-10 years of B2B digital marketing experience, with a strong focus on paid social execution and optimization.
- Hands-on expertise in LinkedIn Campaign Manager, Meta Ads Manager, and audience tools like Demandbase and 6sense.
- Proven ability to drive measurable results across awareness, demand, and in-funnel acceleration.
- Strong analytical skills with experience tying campaign performance to business outcomes.
- Comfortable collaborating cross-functionally with content, creative, and sales teams.
- Proficiency with Salesforce, Marketo, Google Analytics, and Tableau.
- We offer Gongsters a variety of private health insurance plans, designed to fit you and your family's needs.
- Wellbeing Fund - flexible wellness stipend to support a healthy lifestyle.
- Mental Health benefits with covered therapy and coaching.
- Education & learning stipend for personal growth and development.
- Flexible vacation time to promote a healthy work-life blend.
- Paid parental leave to support you and your family.
- Company-wide recharge days each quarter.