Senior Marketing Campaign Manager
Progress Software
- Ireland
- Permanent
- Full-time
- Strategize, execute, and optimize data-driven demand generation & ABM campaigns and be responsible for achieving the goals for reach, engagement, leads and pipeline.
- Lead the cross-functional tactical planning and alignment between the Go-to-Market teams (Product Marketing, Technology Relations, Field Marketing and Sales) to design multi-channel campaigns that support the Go-to-Market strategy.
- Collaborate with the Go-to-Market teams to ensure the execution, measurement, reporting and results of the marketing campaigns.
- Monitor the sales-marketing funnel performance for Sitefinity to make recommendations on areas for improvement.
- Collaborate with the sales team on monitoring lead volume, quality, follow up process, conversion rates, etc. to identify opportunities to increase lead to deal conversion rate.
- Collaborate with PMK to ensure input needed by tactical teams is ready and available: information on the target personas, product messaging and key assets.
- Evaluate, propose, and manage outside vendors (e.g., technology partners, data providers, agencies) to support successful execution of marketing activities.
- 6+ years of experience and a proven track record in designing and delivering campaigns that engage and convert
- 2+ years of hands-on ABM/ABX experience
- Professional background within the content management systems market is considered a big plus
- Intermediate to advanced knowledge and 4+ years of experience in managing SEO/SEM, email and/or display and paid social advertising campaigns
- Experience with leveraging data and insights in the development of marketing plans aligned to the Go-to-Market strategy
- Experience in cross-functional collaboration with Product Marketing and Sales
- Experience in handling projects with multiple stakeholders successfully and delivering within timelines.
- Experience working with Salesforce and 6Sense
- Curiosity, self-drive and attention to detail
- Ability to thrive in a fast-paced work environment, where change is constant, and flexibility is key
- Generous remuneration package
- Employee Stock Purchase Plan Enrollment
- 25 days annual leave + an extra day off for your birthday
- Company funded private health insurance
- Employee Assistance Program
- Wellbeing Program
- Pension Scheme
- Cycle to work scheme