Marketing Executive

Southside Dublin
Permanent
Full-time

8 days ago

Who We Are:Established in 1992, Applegreen is a leading convenience roadside retailer in the Republic of Ireland, the UK and the US in both large-scale Motorway Service Areas and Travel Plazas, as well as smaller petrol stations. The business has grown to over €4.1BN in annual revenue, operating over 600+ Motorway Service Plazas and forecourt sites internationally and employing over 16,000 people. Our products and services include large scale food and beverage operations, convenience stores, roadside refuelling including electric vehicle channels, in addition to a number of other ancillary business lines for example our hotels and gaming business in Welcome Break and our commercial fuel and airline refuelling business.We partner with a large number of high-quality international brands in each market including Starbucks, Chick-Fil-A, Burger King, Subway, Greggs, KFC, 7-Eleven, Shake Shack, Dunkin Donuts, M&S, Chopstix, etc in addition to our own proprietary Bakewell brand. In 2021 Applegreen moved from a PLC to a private ownership company structure in partnership with Blackstone Infrastructure Partners acquiring the public equity interest in the business.At Applegreen, it’s our people that make us a success. We collaborate as a growing international business, while ensuring locally led high performing teams in each of our regions. Each region has distinct elements in its culture while operating within a Group culture that is built around a clear employee proposition considering the needs of all our people. There is a strong entrepreneurial culture in the business which is driven by the founders who started the business more than 30 years ago and are still closely involved with the business today.We are so proud to have taken home the Well-being Strategy Award at the Irish HR Champion Awards this year. This award is a symbol of the committment to well-being that everyone in Applegreen shows and the hard work that our Senior Leaders, Managers and HR team put into cultivatinga culture where employee well-being is at the centre.Description:Role Introduction:Established in 1992, Applegreen is a leading convenience roadside retailer in the Republic of Ireland, the UK and the US in both large-scale Motorway Service Areas and Travel Plazas, as well as smaller petrol stations. The business has grown to over €3BN in annual revenue, operating 600 Motorway Service Plazas and forecourt sites internationally and employing over 17,000 people.Applegreen is in a rapid growth phase and is seeking to onboard a Marketing Executive for our M&S Brand who will support onsite marketing communications of the customer journey at our Applegreen M&S sites. This role will form part of the M&S team and reports to the Head of M&S in Applegreen. It is an exciting opportunity in a hardworking, ambitious team where the candidate can excel and progress their career.The main responsibilities of the role will be overseeing the print, delivery & execution of M&S marketing materials to Applegreen sites for M&S cycles and various campaigns, store opening planning, managing the marketing budget and working with the M&S team for digital and on-site activations throughout the year.Another large part of this role is also supporting and building relationships with regional & site management across the business. The ideal candidate will have had previous experience working in retail / FMCG marketing and has experience in the above.The successful candidate will be a confident people person who can fit into Applegreen seamlessly and adopt a hands-on approach to their role.Key Responsibilities:As the Applegreen X M&S Food partnership expands, the responsibilities will evolve and change over time. The core responsibilities will centre around the following areas:

Act as brand guardian for Applegreen X M&S Food locations, ensuring the brand is being presented correctly in our stores and on the forecourt. This includes outlining a plan for sites needing branding upgrades or seasonal changes and undertaking site visits to ensure standards are being met at all times.
You will be the key link with sites, communicating the Applegreen X M&S Food marketing updates and managing site marketing requests.
Manage customer communications for site closures and openings.
Co-ordinate with M&S on new campaigns throughout the year particularly for Seasonal events.
Input and Implement the M&S Food marketing launch plans and campaigns working closely with the wider Applegreen marketing team and M&S Food team.
Liaise with external vendors on a daily and or weekly basis, to ensure all information for campaigns and upcoming external announcements.
You will be take ownership of managing print allocations, briefing the Applegreen Graphic Designer and manage a new site activation schedule.
Work with our internal Digital department to manage and capture social media content for Applegreen X M&S food partnership.
Share market research and competitor analysis to support planning for new openings and launch plans.
Management of all signage & point of sale (POS) which is displayed on site. This requires a close working relationship with the M&S Food Team to activate all offers effectively along with reacting to Adhoc requests for signage or price changes.

The Candidate should have the following:Qualifications, experience & skills

Experience working in a fast-paced environment
Minimum 1 years post qualification experience,
High proficiency in all Microsoft Office software also essential (Excel, PPT)
A marketing related Qualification preferred
Experience working within FMCG or Retail marketing team an advantage
You must have a full, clean driving license and having your own car is an advantage

Additional key skills & attributes:

A dynamic individual who adapts well to change and can thrive in a rapidly growing organisation that continues to evolve.
Proven track record of delivering to tight deadlines.
A highly organised individual with ability to plan and prioritise workloads effectively for maximum impact and adapt around changing priorities as required.
Ability to execute directly at high quality and pace.
Excellent drive, enthusiasm and commitment and a keen interest in developing a career in Applegreen.
A ‘can do’ attitude and a positive solution focused mindset.
Has strong commercial acumen and a focus on delivering value to the business.
Exceptional interpersonal skills, and ability to engage and develop relationships with individuals at all levels of the organisation.
Be a self-starter, and also be able to work collaboratively as a member of a highly interdependent team across many parts of Applegreen.
Is resilient, calm under pressure and comfortable dealing with ambiguity.
Has sound judgement and objective logical decision-making skills.
Has strong leadership potential and management skills, who will be a role model for the people and culture at Applegreen.
Willing to travel ad hoc if required in addition to supporting out of hours content development as required.

Illustrative Application & Screening Process (subject to change):Application Process:

Please submit an up to date tailored CV (max 2 pages)

Interview & Selection Process:

Two interview rounds will be required for this role.

Skills and attributes:

Direct Marketing
FMCG
Market Research

Applegreen

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