Senior B2B Marketing Executive
- Dublin
- Permanent
- Full-time
CRM & Campaign ManagementOversee and optimize HubSpot CRM usage, expanding its capabilities for MQL generationPlan and execute weekly B2B email campaigns focused on branding and lead generationManage paid digital marketing campaigns with external agenciesContent & Brand DevelopmentLead the creation of whitepapers and thought leadership content (e.g., MEOS, Talent Shortages)Design brochures and B2B content using Adobe or similar toolsEnsure consistent brand representation across all channels and materialsEvent & Webinar CoordinationOrganize and manage webinarsSupport and co-lead networking events with the Sales DirectorManage and support marketing-led eventsSales & Talent SupportProvide marketing support for enterprise client RPPs and QBRsSupport lead generation for the recruitment delivery teamDigital & Website OversightMonitor and report on website performance and analyticsSupport increased online brand awareness campaigns for a B2B audienceStrategic Campaigns & CollaborationLead global campaign rollouts and key project marketing initiativesLiaise with UK and European marketing teams to ensure best practices and alignmentReporting & AnalysisProduce reports on marketing spend, job board performance, and campaign effectivenessImplement and monitor the 2026 marketing plan in collaboration with internal stakeholdersPR & MediaImplement regional content development and rollouts of key Ireland reports (quarterly employee outlook reports, annual talent shortage survey)Engaging with media publications and internal teams on gaining increased print and online market exposureYour skills & experience:Minimum 4 years of B2B marketing experience, ideally within professional servicesProven expertise in HubSpot CRM and email marketingStrong content creation and design skills (Adobe or equivalent)Experience managing paid digital campaigns and external agenciesExcellent communication and stakeholder management skillsProven experience in working across a broad range of marketing functions and related platforms including digital marketing, internal and external communications, employer brand, design, events and content creationStrategic thinker with hands-on execution abilityCollaborative team player with experience working across multiple teamsComfortable in leading and executing initiativesDemonstrate a positive, flexible attitude and desire to succeedStrong interpersonal and communication skills across all forms of communications from Teams meetings to face to face meetings as well as email and presentationsExcellent organizational and time management skillsYou will also display a natural interest in understanding the recruitment industry, the economy and demonstrate an awareness of external market forcesManpowerGroup Company Benefits:
In keeping with our position as a global leader in our industry, at ManpowerGroup we also offer a best-in-class benefits package which includes:23 days holiday leave rising with length of service up to 31 daysAdditional Birthday Day as a holidayOccupational pension schemeCompany paid healthcareLife assuranceSick PayEducation Assistance ProgrammeMobile phoneOngoing support for training, development, and progression.And it doesn't stop there! You will also find other initiatives such as:Employee Referral bonusLong Service AwardsWellness programmeEAPTax saver and bike to work schemeFlu vaccinesEye testsChristmas ClubAnd on top of that, we offer flexible work practices like:Wellness daysCharity daysLeave of absenceFlexible working timesPeriods of remote working abroadWe also provide allowances to purchase the furniture needed to set up a comfortable and safe remote working environment.*employee must be located in and working remotely from the Republic of Ireland and may be asked to attend company events at head office in Dublin at points during the year.