Senior Digital Marketing Executive

O'Callaghan Collection View all jobs

  • Southside Dublin
  • Permanent
  • Full-time
  • 27 days ago
About O'Callaghan CollectionO'Callaghan Collection is a design-led group of luxury boutique hotels and premium venues located in the heart of Dublin and Gibraltar. Each property combines contemporary design, exceptional guest experience and a distinctive sense of place.As we continue to grow the brand and expand our digital presence, we are seeking a commercially minded Senior Digital Marketing Executive to join our central marketing team.Based in our offices off Merrion Square in Dublin, this role offers an exciting opportunity to contribute to the digital growth of a luxury hospitality collection while working closely with commercial, revenue and operational teams across the business.The successful candidate will bring a strong blend of digital expertise, creative instinct and commercial awareness, ensuring every digital touchpoint reflects the brand's premium positioning while delivering measurable performance and growth in direct bookings.The RoleThe Senior Digital Marketing Executive will support the development and execution of the Collection's digital marketing strategy across brand, performance and customer marketing channels.Working closely with the Head of Digital Marketing and wider commercial team, the role will focus on growing brand awareness, strengthening guest engagement and driving direct revenue through the optimisation of digital platforms, campaigns and customer communications.The role will also support the coordination and delivery of marketing collateral and creative assets across the Collection, working closely with internal content and creative resources to ensure all campaigns, communications and brand materials are delivered to the highest standard.Role FocusThis role is primarily focused on digital marketing performance and campaign execution, while also supporting the coordination of brand marketing initiatives and the delivery of marketing assets across the Collection.The successful candidate will collaborate with internal teams, creative resources and agency partners to ensure that all digital campaigns, communications and marketing materials are delivered effectively and reflect the premium positioning of the O'Callaghan Collection brand.Key ResponsibilitiesDigital Strategy & Performance
  • Support the execution of the Collection's digital marketing strategy to drive brand awareness, engagement and direct revenue growth.
  • Contribute to the development and implementation of annual marketing plans aligned with commercial objectives.
  • Manage and optimise digital marketing activity across key channels including paid media, SEO, social media and email marketing.
  • Analyse campaign performance and implement data-led improvements to maximise ROI, conversion and digital channel effectiveness.
  • Support initiatives designed to strengthen the direct booking channel and optimise the overall digital channel mix.
Campaigns & Brand Marketing
  • Plan and execute integrated marketing campaigns across the hotel collection, supporting seasonal launches, partnerships and key trading periods.
  • Develop campaign messaging that reflects the tone, identity and luxury positioning of the brand.
  • Work closely with agencies and internal stakeholders to ensure campaigns are delivered to the highest standard.
  • Support wider brand marketing initiatives including partnerships, PR collaborations, events and promotional activity that enhance brand awareness.
  • Collaborate with hotel teams to identify marketing opportunities that support both brand visibility and revenue growth.
Website, SEO & Conversion Optimisation
  • Oversee website content management across the Collection's digital platforms, ensuring accuracy, consistency and brand alignment.
  • Conduct regular conversion rate optimisation (CRO) audits to improve user journeys and booking conversion.
  • Implement and monitor SEO strategies to increase organic visibility and drive qualified traffic.
  • Support optimisation of booking engines, promotional campaigns and digital offers in collaboration with the revenue team.
  • Ensure website content is structured and optimised for emerging AI-powered search and generative discovery platforms.
CRM & Customer Marketing
  • Manage the email marketing calendar and execution of targeted campaigns designed to drive guest engagement and repeat bookings.
  • Support initiatives to grow the customer database while ensuring GDPR compliance across all marketing activity.
  • Analyse CRM performance and optimise segmentation, targeting and campaign effectiveness.
Brand Assets, Collateral & Creative Production
  • Support the development and delivery of marketing and brand assets across both digital and print formats including hotel menus, promotional materials, brochures, sales collateral and internal communications.
  • Work closely with the Content Creator and wider marketing team to plan and deliver creative assets required for campaigns, hotel promotions and brand initiatives.
  • Coordinate the production of marketing collateral ensuring projects are delivered on time and aligned with brand standards.
  • Support the creation of HR, recruitment and employer branding materials where required.
  • Where appropriate, assist with the adaptation or development of marketing assets using established brand templates and guidelines.
  • Ensure all creative outputs maintain a consistent visual identity and premium brand presentation across the Collection.
Reporting & Insights
  • Deliver digital performance reports analysing website traffic, campaign performance and booking conversion.
  • Monitor competitor activity and digital trends within the luxury hospitality sector.
  • Identify new opportunities to enhance digital performance, guest engagement and revenue growth.
Experience & Skills
  • Proven experience in digital marketing, campaign management and performance marketing.
  • Experience within luxury hospitality, lifestyle or multi-property environments is advantageous.
  • Strong understanding of digital channels including SEO, paid media, social media and email marketing.
  • Experience working with CRM platforms and email marketing systems.
  • Proficiency with website CMS platforms.
  • Strong analytical capability with experience using Google Analytics (GA4) and performance reporting tools.
  • Familiarity with design tools such as Adobe Creative Suite (InDesign, Photoshop, Illustrator) and the ability to work with designers or adapt marketing assets where required.
  • Bachelor's degree in Marketing, Communications, Business or a related discipline.
Personal Attributes
  • A creative thinker with strong aesthetic judgement and brand awareness.
  • Highly organised with the ability to manage multiple projects and deadlines.
  • Commercially minded with a strong focus on performance and results.
  • Collaborative and confident working with cross-functional teams and stakeholders.
  • Proactive, adaptable and solutions-oriented.
Why Join O'Callaghan Collection
  • Competitive salary package
  • Opportunity to gain broad experience within a growing luxury hospitality group
  • Daily complimentary lunch provided
  • Access to state-of-the-art gym facilities
  • Employee and Friends & Family rates across the O'Callaghan Collection hotels
Join a creative, collaborative team and play a key role in shaping the digital growth of one of Dublin's most distinctive hotel collections.

O'Callaghan Collection