Group Marketing Executive
ESS
- Limerick
- Permanent
- Full-time
We are looking for an energetic and creative Group Marketing Executive who will play a key role in supporting and implementing the marketing strategy and positively promoting the ESS Group brand.
You will demonstrate strong written and verbal communication skills with the ability to engage with all departments within the organisation. A flexible, hands-on approach is essential, and you will be agile, and solutions focused in your thinking.
Reporting directly to the Head of Marketing, the right person will be responsible for collaboration cross-functionally driving initiatives and contributing to the company’s overall growth objectives.Main Duties & Responsibilities
- Assist with the development of digital marketing strategy and solutions for enhancing the online engagement and ROI
- Initiate, plan, and implement effective marketing campaigns online, aligned with our business goals
- Maintaining, updating and monitoring the Group websites
- Developing social presence and advocating brands effectively
- Contribute to the creation of digital content (e.g. website, Facebook, Instagram, Twitter, LinkedIn, Youtube, Mailshots)
- Developing and implementing paid social media campaigns end to end
- Create visual content for our social media channels and marketing emails
- Planning and sending email campaigns
- Website and blog content development with specialised articles
- Defining and implementing the SEO strategy that significantly grow organic searches
- Creates analytics reports to share the progress on all campaigns (monitor and report on website traffic, online ads, social media activity/campaigns)
- Work closely with the senior team on strategy, campaigns, trade shows, sponsorships events, initiatives, etc.
- Provide cross-functional support across the Group for all marketing activities.
- Design templates for quotes/proposals, contracts, brochures, documentation etc
- Branding; Brand Management, Fleet, Merchandise, Documentation
- Database Management (CRM)
- Coordination of merchandising, promotional material, client gifts, etc.
- Support new market development across the Group
- Build market and client intelligence
- Conduct research to identify potential clients
- Approach potential clients and obtain industry intelligence
- Contacting potential clients and setting up meetings
- Contacting / responding to potential clients in response to marketing campaigns
- Reporting and providing insights
- Group ambassador for products/services
- Other duties which may be assigned by the company over time relating to the marketing division, business development or new product initiatives / launches
- Bachelor’s degree in marketing, business, or related program
- A Digital Marketing qualification is preferred
- Minimum of 1 – 2 years’ experience Marketing
- Full understanding of all social media platforms and best practices from a brand perspective
- Experienced user of Canva or Adobe for graphic creations
- Energic, creative, and proactive team player
- Proven ability to manage multiple tasks/projects simultaneously and meet deadlines.
- Experience in developing marketing and communication campaigns and supporting materials.
- Experience in content creation for digital and traditional marketing channels.
- Good creative thinking, and ability to translate insights into ideas.
- Excellent communication skills.
- Self-starter who works well both independently and as part of a team.
- Must be proficient in Word, Excel, PowerPoint and Outlook.
- Experience in Canva, Adobe Suite, Meta, would be an advantage.