Group Marketing Manager

• Develop and execute marketing plans that support each venue's commercial goals and character.
• Lead on the design, promotion, and delivery of events - from live entertainment and food-focused promotions to seasonal campaigns.
• Work closely with operations teams to ensure all marketing activity is timely, practical, and drives measurable results.
• Manage all digital channels, including social media, email marketing, websites, and advertising campaigns.
• Maintain and evolve each venue's visual identity and tone of voice, ensuring brand consistency without losing individuality.
• Build partnerships with local organisations, promoters, and media to increase visibility and footfall.
• Monitor performance data, generate regular reports, and make clear, evidence-based recommendations.
• Lead and support a small in-house marketing team - setting direction, providing mentorship, managing workloads, and fostering professional growth.
• Coordinate with external designers, photographers, and digital specialists.

• At least 5 years' experience in a senior marketing role within hospitality, events, or related sectors.
• Proven track record in creating, marketing, and managing events that attract a public audience.
• Strong understanding of how hospitality brands connect with customers - in person, online, and in the local community.
• Confident communicator, able to write clearly, brief others effectively, and present ideas to stakeholders.
• Working knowledge of digital tools including Meta Business Suite, Google Ads, email platforms, and basic website CMS systems.
• Comfortable managing budgets, timelines, and competing priorities.

• Knowledge of the Galway hospitality scene.
• Experience launching new venues or repositioning existing brands.
• Skills in content creation, such as photography, design (e.g. Canva or Adobe), or video editing.

Collins McNicholas