Director, Sales & Marketing - Hospitality, Travel, Tourism

Co Kildare
Permanent
Full-time

14 days ago

Director of Sales & MarketingFull-Time | Senior Leadership RoleOur ClientOur client is a leading four-star Irish hotel and spa, recognised for exceptional guest experiences, warm hospitality and premium leisure, conference and wellness facilities. As part of a respected hotel group, they are committed to excellence, innovation and ongoing growth across all areas of the business.They are now seeking an ambitious and dynamic Director of Sales & Marketing to lead the commercial strategy and drive revenue performance across all key markets.The OpportunityAs Director of Sales & Marketing, you will play a pivotal role in shaping the hotel's commercial success. This is a strategic, influential leadership position where you will define the vision, elevate market positioning, and lead a high-performing Sales & Marketing team.You will balance strategic oversight with hands-on commercial activity-building strong relationships with corporate clients, conference organisers, travel partners and key stakeholders. You will champion the brand, enhance digital performance and ensure consistent execution of all marketing, sales and PR initiatives.What You'll LeadCommercial Strategy & Revenue Growth

Develop and implement the annual Sales & Marketing Plan for the hotel.
Drive growth across corporate, conference, leisure, weddings and association segments.
Analyse performance, forecast demand and adjust strategies to maximise revenue and market share.

Business Development & Client Relationships

Lead national and regional new business acquisition.
Grow existing key accounts and reactivate lapsed client relationships.
Conduct regular sales calls, market visits and client engagement activities.

Marketing, Digital & Brand Development

Oversee all digital marketing, social media activity and online brand presence.
Manage website optimisation, content creation, paid campaigns and CRM activity.
Deliver PR initiatives, promotional campaigns, collateral development and photography projects.

Leadership & Collaboration

Lead the Sales, Marketing, Events and Business Development teams.
Foster teamwork, open communication and a positive, performance-focused culture.
Collaborate closely with all hotel departments to ensure seamless delivery of guest and event experiences.

Representation & Networking

Represent the hotel at trade shows, conferences and industry events.
Build strong relationships with tourism partners, agencies and local business communities.

Who We're Looking ForYou will thrive in this role if you are:

A strategic thinker with strong commercial instincts
A confident communicator and relationship builder
A motivated leader who brings energy, clarity and direction
An organised, detail-focused professional who delivers consistently
A creative marketer with strong digital capability
Experienced in hospitality, corporate sales or similar at senior level

Experience & Requirements

Minimum 5 years' experience in a senior Sales & Marketing manager/similar position
Proven track record in delivering revenue growth
Strong understanding of corporate, conference and leisure markets
Experience leading teams and managing multiple commercial functions
Excellent communication, negotiation and presentation skills

Why Apply?

Competitive salary and benefits
Strategic leadership role with significant influence
Opportunity to shape the future of a leading Irish hotel
Supportive, collaborative and dynamic working environment
Opportunity to contribute to the commercial success of a respected hotel brand

#LI-DAC #plus

Cpl Group

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