Product Marketing Manager

Dublin
Permanent
Full-time

21 days ago
Apply easily

About usFenergo is the leading provider of Client Lifecycle Management (CLM) solutions that digitally transform how financial institutions, asset management/servicing, fintech and corporate firms onboard and manage clients throughout their client lifecycle.Its software digitally orchestrates every client journey from initial Know your Customer (KYC) and client onboarding, automating regulatory compliance and enabling continuous monitoring throughout the client lifecycle (transaction monitoring, perpetual KYC), all the way to client offboarding.Fenergo is recognized for its in-depth financial services and regulatory expertise and out-of-the-box rules engine which ensures financial institutions are future-proofed against evolving Environmental, Social and Governance (ESG), KYC, Anti-Money-Laundering (AML), tax and prudential regulations across 120+ jurisdictions.Headquartered in Dublin, Ireland, Fenergo has offices in North America, the UK, Poland, Spain, South Africa, Asia Pacific, and the United Arab Emirates.What does this role entail?The Product Marketing Manager is a core member of Fenergo’s go-to-market engine, responsible for developing and executing product marketing strategies that drive revenue growth, market awareness, and customer adoption.This role will partner closely with Product, Sales, Marketing, and SME teams to deliver compelling product positioning, effective enablement content, and high-impact go-to-market programs. The ideal candidate is a strategic thinker with a strong execution mindset, able to translate product capabilities into customer value and ensure our offerings stand out in a competitive market.Duties and Responsibilities:

Positioning & Messaging

Develop differentiated positioning, value propositions, and messaging frameworks for assigned products and solutions.

Ensure consistency and clarity of messaging across all customer-facing channels and materials.

Maintain a deep understanding of market trends, competitive offerings, and buyer personas.

Go-to-Market Execution

Support the planning and execution of product launches, coordinating with cross-functional teams.

Develop sales enablement assets including battlecards, pitch decks, competitive briefs, and product one-pagers.

Collaborate with Demand Generation to design campaigns aligned to product priorities.

Market & Competitive Intelligence

Conduct ongoing analysis of competitors, market shifts, and customer needs to inform product and GTM strategy.

Act as the “voice of the customer” to Product Management, providing feedback from the field.

Cross-Functional Collaboration

Partner with Product to translate technical capabilities into market-ready value propositions.

Work with Sales to ensure readiness to position and sell products effectively.

Collaborate with Customer Success to identify upsell/cross-sell opportunities and promote adoption.
Persona development and customer segmentation
Compelling thought leadership content - whitepapers, case studies, etc.,
Leveraging AI-powered tools to support market research, actionable insights and GTM execution

RequirementsDesired Experience

2–6 years in product marketing, go-to-market strategy, or related roles in B2B SaaS or enterprise tech.

Proven experience developing messaging, launching products, and enabling sales teams.

Strong understanding of software buying journeys, customer personas, and value-based selling.

Experience working closely with Product Management and Sales organizations.

Excellent written and verbal communication skills.

Nice to have

Experience in RegTech, FinTech, or compliance-heavy industries (e.g., banking, insurance, AML/KYC software).

Exposure to AI/automation tools in marketing or GTM workflows.

Experience in multi-product or complex enterprise environments.

What we valueWe are striving to become global leaders across all the categories we operate in and as part of that we are a high-performing highly collaborative team that works cross functionally to accommodate our clients needs.Collaboration: Working together to achieve our bestOutcomes: Drive Success in every engagementRespect: A collective feeling of inclusion and belongingExcellence: Continuously raising the barWhat’s in it for you?At Fenergo, we believe that our employees deserve the best, which is why we offer a comprehensive benefits package that puts your health and well-being first. You and your loved ones will have access to medical, dental, and vision care, as well as life insurance coverage. We also provide an annual health screening to ensure you stay in tip-top shape.We value your work-life balance, which is why we offer a generous 23 days of annual leave, as well as three paid leave days for the end of the year.Our hybrid working policy and flexible hours allow you to work in a way that fits your lifestyle. Plus, if you need to work from home, we've got you covered with a work-from-home set-up allowance.Diversity, Equality, and InclusivityFenergo is an equal opportunity employer. We are committed to creating a diverse and inclusive workplace, where all employees are valued, respected, and can reach their full potential. We do not discriminate based on race, colour, religion, sex, national origin, age, disability, or any other characteristic protected by applicable law. Our hiring decisions are based solely on qualifications, merit, and business needs. We believe that a diverse workforce enriches our company culture, fosters innovation, and contributes to our overall success. We strive to provide a fair and supportive environment for all employees, promoting equal opportunities for career development and advancement. We encourage all qualified individuals to apply for employment opportunities and join our team in contributing to a collaborative and inclusive work environment.Benefits

Private Health Insurance
Pension Plan
Paid Time Off
Work From Home
Training & Development
Performance Bonus

Fenergo