Brand Marketing Executive
The People Group
- Dublin
- Permanent
- Full-time
This consumer brand, deeply rooted in e-commerce, focuses on pioneering customer loyalty and experience metrics, striving to broaden its market presence. Its communication strategy centres on the unique 'Sea Travel Differently' philosophy, highlighting unparalleled travel experiences enriched with Irish hospitality and premium service, differentiating itself within the industry.About the role
This dynamic position presents an exceptional opportunity to advance your career while contributing to the expansion of a prominent Irish brand, both domestically and internationally.
Responsibilities encompass coordinating communication and promotional efforts across diverse channels and markets, collaborating with partners to execute impactful marketing initiatives, analyzing campaign performance, crafting compelling content for various platforms, ensuring cohesive brand messaging, facilitating B2B sales communications, managing budgets, and fostering teamwork within the Sales & Marketing department to achieve overarching business goals.About you
To help deliver all this, in a role which involves travel and a broad experience in multiple markets, there are a few essential skill and experience requirements.You should be a self-motivated, energetic person with a really obvious ‘can do’ attitude. Ideally, you’ll be looking to progress their career with a leading international brand and have the following credentials:
- A minimum 2-3 years of experience in a commercially focused B2C marketing role.
- Experience of consumer brand campaign, involving agency partners.
- A recognised 3rd level qualification in business / consumer marketing.
- Excellent verbal and written communication skills with English as a first language
- Numerate and analytical and with strong attention to detail.
- A working knowledge of SEO and Google Analytics 4 (GA4), and experience of tools/platforms used for web content management, email marketing and social media management would be a distinct advantage.