PFA Field Product Manager - Electrophysiology - UK, Ireland & Nordics

• Deliver PFA product training and demonstration to drive product positioning and the value propositioning with the customers

• Collaborate with the Education team to build, manage and roll out tailored education curricula based on key messaging for Abbott PFA solutions

• Act as central Abbott PFA Solution contact and install coordinator across the region, overseeing full project lifecycle of all account launches

• Lead Abbott PFA Solution Limited and Full Market Release processes, collaborating with internal stakeholders to meet deliverables

• Track regional Abbott PFA Solution account readiness and develop strategic plans to optimize timelines, resources and outcomes

• Ensure SOP compliance in planning, execution and evaluation of all launch activities and partner with EMEA marketing team to ensure aligned messaging

• Manage stakeholder communications and customer engagement touchpoints, create and lead customer engagement programs and events to drive brand loyalty and clinical engagement

• Lead brand strategy for Abbott PFA solution in the North region tailored to customer needs and country-specific compliance

• Develop and execute social media strategies including customer-led sharing and digital campaigns

• Analyze regional market trends, customer feedback, and competitor activity in PFA and provide continuous market insights and data-driven recommendations

• Support forecasting, sales targeting, budget planning and marketing campaigns specific to Abbott’s PFA solution

• Promote a culture of ownership, accountability, and collaborative success, ability to motivate field teams for high performance

• Degree educated
• Diploma in Chartered Institute of Marketing preferred but not essential, ideally alongside prior product management experience
• Experience of a customer-facing role dealing with HCP’s within the field of EP, expertise in device support and procedure workflows, ideally with some prior sale/commercial exposure
• Understanding of PFA market drivers and development of market environment
• Demonstrated success in education/training delivery and content creation with experience or a strong interest in digital marketing and social media
• Excellent Microsoft Office computer skills, particularly Excel, PowerPoint, Adobe and media management products
• Self-driven and results orientated
• Strong at data analysis and leveraging insights
• Strong interpersonal skills, with excellent written and verbal communication skills
• A natural forward planner who critically assesses own performance.
• Good time management and organisational skills
• Willingness to travel (c.50% of the time), across the region, ideally living close to a major airport

Abbott