Brand Communications Manager / Motor Industry – 12 month contract

• To manage the development and execution of an effective marketing and communications plan to enhance brand presence in the market at a national and dealer level.
• To ensure consistent execution of the brand guidelines across all customer touch-points working in collaboration with the wider team.
• Measure performance contributing to sales leads, sales, market share, profitability customer satisfaction and brand image objectives.
• Working with the Marketing Manager, participate in the Media Strategy Planning on a monthly, quarterly and annual basis.
• Write creative and media agency briefs for all campaigns ensuring campaigns are aligned to business, marketing objectives and brand and model guidelines.
• Ensure all campaigns are adapted and approved in line with brand guidelines and required approval processes
• Ensure all marketing communications materials are aligned to media and communications plans
• Provide input and approve all media and non-media materials including website, CRM & PRM, POS materials, brochures, price documentation
• Working with the Brand Campaign & Social Media Manager, provide input, direct and approve all social media activity
• Manage all sponsorships - media and non-media plans
• Manage all events, both internal and external to ensure all events are aligned to brand guidelines and within budget.
• Provide input and validate all PR activities
• New Launches - to participate in the development of launch campaigns, events and materials for new models, adapting and approving for the Irish market
• Interface and liaison with global Marketing and Communications teams
• Work collaboratively with key internal stakeholders including the wider Marketing team, Product/Supply, Sales/Fleet and Aftersales teams to develop marketing campaign plans and other ad-hoc campaigns as required.
• Ensure budgets are controlled effectively through regular monitoring and re-forecasts with the Marketing Manager and the finance team.

• Minimum 3 years automotive industry and / or marketing communications experience
• Creative work development and delivery
• Agency management
• Degree qualified in marketing, digital marketing
• This role requires the skills of a creative individual who can successfully communicate vision and manage the timely delivery of marketing communication plans to maximise commercial opportunity.
• Ability to influence at a senior level with excellent negotiating skills.

Executive Edge Recruitment