CRM Manager
Chill Insurance
- Ireland
- Contract
- Full-time
- Build, plan and drive the CRM strategy across three customer life stages; acquisition, retention and conversion, utilising a data driven approach and wider business objectives
- Create a CRM strategy that incorporates short-, medium- and long-term initiatives
- Feed into the Marketing annual and quarterly integrated planning process, outlining key new initiatives to drive performance across all customer life stages and areas for optimisation
- Set channel targets based on existing performance run rate, whilst utilising key initiatives to showcase opportunity areas of growth
- Map out each quarter with new initiatives, areas to test, scale and optimise and delegate actions to the CRM Executive
- Implement new campaigns based on core initiatives and create messaging hierarchies, write copy, design new emails, build segments and distribute communications to our customers in a timely and effective manner
- Work closely with the Data team to build of customer lists to drive campaigns, identify opportunities to improve personalisation of communications through customer understanding and finding ways to stream-line and improve the effectiveness of the data import process
- Utilise Google Tag Manager to implement triggered communications based on onsite customer behaviour
- Set objectives to drive enquiries across all product categories (acquisition) and communicate these to the CMO; with a focus on expanding multi-product policy holders and capitalising on our extensive prospective and lapsed customer bases
- Set objectives to increase sales across all product categories (conversion) and communicate these to the Head of Sales and CMO
- Set objectives to increase retention across all product categories (retention) and communicate these to the Head of Retention and CMO
- Delegate objectives to the CRM Executive from both a business and personal growth perspective
- Utilise existing reporting across Tableau, Power BI and external reports within
- XtremePush closely monitor campaigns across key engagement and commercial metrics
- Communicate campaign and channel performance in weekly team meetings as well as monthly business performance updates and channel specific deep dives to the senior leadership team
- Monitor technical performance of campaigns to identify issues in near-time and rectify to mitigate adverse campaign performance
- University degree in Marketing, Information Technology, PR, Business Studies/Management, or any other related fields
- Proven work experience as a CRM Manager or experience Senior CRM Executive, ideally in a regulated industry
- Experience working with a Marketing Automation Platform to create and distribute communications across email and SMS
- Experience working with and understanding data with Tableau and Power BI to draw conclusions on campaign and business performance
- Able to understand what the data means channel this creatively to create new campaigns and optimise existing campaigns
- Able to effectively convey and produce accurate graphical representations and visualisations of data collection
- Strong analytical and project management skills, as well as the ability to manage multiple projects at once
- Critical thinker and problem solving skills, with the ability to be reactive to the changing business environment and priorities
- Strong and confident communication, able to be proactive in meetings with peers and the senior management team
- Technical experience across Google Tag Manager, SQL and building customer lists as well as building API connections between data sources
- Hands on experience working with XtremePush
- Effective line management skills as you will be responsible for a team one of CRM Executive
- Experience in migrating data import processes and streamlining these
- Career development
- Hybrid working model between remote and a very convenient and well-connected location in Sandyford Industrial Estate. A fun and modern office space with excellent facilities.
- Great staff sports & social events.
- Employee Wellness initiatives
- Cycle to Work Scheme
- Graduated holiday Leave entitlement linked to your service capped at 24 days annually