Insight & Intelligence Manager, (L5)
Fixed Term Contract
Diageo is the world’s leading premium drinks company with an outstanding collection of brands, such as Johnnie Walker, Smirnoff, Baileys, Captain Morgan, Tanqueray and Guinness. Our purpose – Celebrating life, every day, everywhere – has an important role in our company, for our people, our diversity, our brands, in how we perform and how we create shared value.
At Diageo, we do Sales differently. We’re the leading beverage alcohol company in every region of the world, boasting internationally-recognised brands such as Baileys, Guinness, Smirnoff, and Johnnie Walker. And this is your opportunity to create create new ways to share and celebrate our truly iconic products across the globe. We offer a perfect blend of local and global roles, covering everything from digital to customer service, our immersive store experiences to international operations. Wherever you are, you’ll need to be able to forge lasting relationships, bring commitment and energy to improve our performance, and a genuine entrepreneurial spirit in tune with our company’s proud legacy. At Diageo, character is everything. So if you share our sense of adventure, you’ll have the chance to learn a huge range of skills and disciplines, and build an exceptional career with us.
The Insight and Intelligence Manager, will capture and drive sharp actionable insight and forward thinking to drive growth through the Customer Marketing team in Ireland. This role has two dimensions:
As a key member of the Customer Marketing team in Ireland the individual will be focused on driving Category and Shopper understanding amongst Sales and CM to fuel growth through Customer interventions, ensuring our commercial push is rooted on consumer and shopper journey, market, category and point of purchase insight, for both consumer and trade shopper.
As a key member of the team, the individual will share the ambition to deliver action by consistently unlocking powerful insight that inspires big marketing and innovation ideas and then directs them to brilliant execution.
KEY ACCOUNTABILITIES AND RESPONSIBILITIES
Drive Insights, implications through to implementation, fuelling it with the right shopper and market insight in order that it can be deployed. Work closely with the Cat Dev team (e.g. Cat-Dev / KA / CP&A / local exec).
Defines and communicates opportunities & challenges for growth to enable the creation and/or execution of outstanding growth drivers as well as driving speedy reaction to potential threats. This will be done by unleashing deep shopper/category and consumer insight in combination with applying learnings from measurement and evaluation with three lenses:
Sales & Performance - Key contact / enabler of local Nielsen entities and Market Planning
Competitor Intelligence – Sourcing from Digimind and local Sales & Executional teams
External Environment – linking to local Secondary sources
Drive the shift to a productivity & data focused team by ensuring Customer Marketing activations are built around market, shopper and competitor insights and based on execution standards, driving effectiveness and efficiency. Champion existing insight tools (M&E/ Market Logic, not doing but training and delivering through others) and identify any gaps / opportunities to improve our Measure and Evaluation culture. Working together with NRM to fill any gaps.
Manage data provider relationships to ensure all data is delivered on time, in full. Management of data provider contracts locally and ensure maximum value is derived from the data. Annual reviews with clear KPIs of performance managed with these agents to ensure strong ROI on the investment.
Develop and Drive (in partnership with Shopper Planning) annual learning plans which build value-added relationships with key customers, along with sales.
You’re passionate about making consumer and customer connections; Understanding how to influence purchase choice excites you. A unique ability to think differently, pooling the big picture and small details all together clearly to build lasting relationships – both consumer and customer.
You’re an agitator and a visionary; you challenge the status quo, both internally and externally to drive cultural and performance breakthroughs
You’re a black belt in creative thinking; Test and learn is what you do, solving challenges, using your instinct and creating compelling customer propositions through understanding what people need, when they need it and where they are.
You love to win, and have fun doing it: Your eye is always on the commercial prize and you have a history of making things happen. As with all pioneers you’ll enjoy the adventure and celebrating along the way.
You’re a Story Teller: An insatiable curiosity and you’ll love to learn and share. Podcasts, blogs and white papers are your daily routine, from tech, new Biz, data science, etc, and you believe in imparting this knowledge on others to deliver breakthrough
You make Change Happen: As a marketing lead you’ll serve as a Insight ambassador and custodian throughout Diageo to enable our success. Fire in the belly to make a material difference, leaving a long lasting legacy in the future of our business.
QUALIFICATIONS AND EXPERIENCE REQUIRED
Proven track record in Shopper/ Cat Dev roles with a significant focus on Category, Retail, Shopper or Customer. Omnichannel experience would be an ideal.
Deep understanding of market and consumer trends, with the ability to bring the future to today’s world and roadmap actions to make it happen (within a commercial context)
Strong and proven analytical skills, with experience in both quantitative and qualitative research methodologies, along with an innovative mindset to find newer and better ways of getting consumer and shopper input.
A great storyteller and confident presenter, able to transform data into compelling and engaging stories to deliver breakthrough across the organisation
An individual who has the ability to influence across senior levels in the Marketing and Commercial Communities and create alignment within cross-functional teams.
Do whatever it takes to deliver the right outcomes, taking people on the journey with you. Resilience combined with emotional intelligence to build collaborative and powerful relationships
6+ years relevant experience.
Worker Type : Regular
Primary Location: St James Gate
Additional Locations :
Job Posting Start Date : 2020-11-11-08:00