Marketing & Communications Executive (Part-Time – 3 Days/Week) - Mayo
- Castlebar, Co Mayo
- Permanent
- Part-time
– Develop and manage social media content (Facebook, Instagram, TikTok, etc.) to showcase products, promotions, and seasonal campaigns
– Coordinate Google Ads and Facebook Ads campaigns; monitor performance and adjust strategies to maximise ROI
– Improve and maintain the store's Google Business profile, respond to reviews, and increase local SEO visibility
– Support online sales or Click-and-Collect strategies, where applicableTraditional Marketing & In-store Promotion– Design and distribute in-store promotional materials (posters, leaflets, brochures)
– Liaise with local press/radio for seasonal advertising campaigns and community event sponsorships
– Coordinate signage, displays, and POS materials for product launches and promotions
– Develop relationships with suppliers for co-branded marketing and point-of-sale resourcesCustomer Engagement & Analytics– Create and maintain customer mailing lists (GDPR-compliant); manage newsletters and promotional email campaigns
– Monitor analytics from all channels (Google Analytics, Meta insights) and report on campaign performance
– Suggest and implement loyalty schemes or referral programs to reward returning customersWorking Hours & Flexibility– 3 days per week (flexible schedule possible)
– Some occasional attendance for weekend events or seasonal promotions may be required with prior noticePerson SpecificationEssential Skills & Experience– Proven experience in digital marketing, website content management, and social media strategy
– Basic graphic design skills (e.g., Canva, Adobe Express, or similar tools)
– Strong writing and editing skills for web and marketing materials
– Familiarity with website platforms (e.g., WordPress, Wix, or Shopify)
– Knowledge of Google Ads, Meta Ads, and email marketing platforms (e.g., Mailchimp)
– Excellent organisational skills and ability to manage multiple campaigns at onceDesirable Experience– Experience working in retail, construction, DIY, or home improvement sectors
– Familiarity with local media channels and community marketing in rural Ireland
– Understanding of customer relationship management tools (e.g., CRM or POS marketing integrations)Personal Qualities– Creative, proactive, and enthusiastic about growing a local family business
– Comfortable working independently with minimal supervision
– Flexible and adaptable in a small-business environment
– Excellent interpersonal skills for engaging with staff, customers, and suppliersBenefits– Competitive hourly/daily rate depending on experience
– Flexibility to shape and lead the business's marketing direction
– Opportunity to make a direct impact in a respected local enterprise
– Supportive, collaborative working environmentApply Full nameEmail addressMessageUpload CVChoose File Upload your CV/resume or any other relevant file. Max. file size: 32 MB.You can apply to this job and others using your online resume. Click the link below to submit your online resume and email your application to this employer.Part TimeApply Full nameEmail addressMessageUpload CVChoose File Upload your CV/resume or any other relevant file. Max. file size: 32 MB.You can apply to this job and others using your online resume. Click the link below to submit your online resume and email your application to this employer.Share this JobSign up for job alertsEmail address *By submitting your details you agree to ourCreate alertRelated Jobs
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