Marketing Executive

Ballincollig, Co Cork
Permanent
Full-time

6 days ago

Who We Are:We are the #1 pet supplier in Europe with more than 15,000 employees, over 2,700 stores and pet salons, and a constantly growing digital world. But: we are not satisfied yet, because we want to make the life of pets and humans easier, better and happier every day.Driven by our vision "Happier Pets. Happier People," we are creating a unique pet ecosystem that combines online and brick & mortar stores, digital services, data-based solutions and state-of-the-art logistics. To do this, we need ambitious people who love animals and strive to create the future - with first-class prospects for their own development. With us, the love of animals and the opportunity to develop personally and professionally are inseparable.Maxi Zoo is Ireland’s largest pet retailer with 34 stores in the Republic of Ireland – located in Westmeath (Mullingar), Tipperary (Clonmel), Wexford (Gorey), Carlow, Waterford, Cork (Ballincollig, Blackpool, Mahon, Midleton & Turners Cross), Dublin (Blanchardstown, Coolock, Finglas, Tallaght Arena, Tallaght Belgard, Liffey Valley, Omni, Leopardstown & Nutgrove), Kildare (Naas, Newbridge & Maynooth), Wicklow (Bray), Limerick, Longford, Louth (Drogheda and Dundalk), Meath (Ashbourne and Navan), Sligo, Kerry (Tralee & Killarney) and Laois (Portlaoise).Description:Maxi Zoo Ireland are driven by the desire to make the life of pets and pets owners simpler, better and happier. To achieve this, we work hard, accept responsibility and seek every opportunity to learn about pets and customers.Maxi Zoo Ireland are seeking to recruit a Marketing Executive. This role is a full time position and based at our Head Office located in Ballincollig, Co. Cork.About the RoleWe’re looking for a creative, results-driven Marketing Executive with a strong focus on social media marketing to join our team. This role is perfect for someone who lives and breathes social Media and who has a passion for creating content that captures attention, builds community, and drives engagement.You’ll be responsible for executing and optimising our social media strategy, creating engaging content, managing paid and organic campaigns, and reporting on performance across platforms. You'll play a key role in growing our brand presence and driving awareness across a wide range of digital touchpoints.Social will involve approx. 75% of your role, with 25% allocated to other responsibilities outlined in Job spec but not exhaustive.Skills1. Social Media Marketing

In-depth knowledge of Facebook, Instagram, and TikTok platforms
Experience with content scheduling tools (e.g. Hootsuite, SWAT.io, Brandwatch)
Strong understanding of platform-specific trends, features, and best practices
Ability to grow and engage followers through organic and paid strategies

2. Content Creation

Ability to create or coordinate engaging photo, video, and written content
Strong copywriting and storytelling skills tailored to each platform
Understanding of visual design tools or principles (Canva, Adobe Suite, Capcut)
Experience with short-form video content, especially TikTok Reels and Instagram Stories

3. Campaign Management

Planning and executing social media campaigns aligned with marketing goals
Budget management for paid ads (especially Meta Ads Manager and TikTok Ads)
A/B testing, performance tracking, and ROI analysis

4. Analytics & Reporting

Proficiency in using analytics tools (e.g., Meta Insights, TikTok Analytics)
Ability to extract actionable insights and optimize campaigns accordingly

5. Community Management

Experience managing online communities and responding to followers’ comments/messages
Managing brand reputation and engagement in real-time across platforms

6. Internal Communication & Cross-Functional Coordination

Liaising with sales team to ensure alignment on marketing initiatives
Managing local customer complaints in line with local procedures, escalating when necessary
Managing the internal communications platform, including onboarding staff and sharing updates
Compiling and distributing monthly internal marketing updates to store teams
Overseeing and updating the charity master file, and driving new CSR initiatives
Proofreading and approving POS materials and other marketing documents to ensure brand consistency and accuracy
Local coordination of campaigns from European support centre

Essential Requirements

Minimum 2 years of hands-on experience managing social media platforms for a brand, company or agency
Proven ability to create engaging and effective content tailored to Facebook, Instagram, TikTok & LinkedIn
Strong understanding of social media algorithms, engagement tactics, and content trends
Experience managing paid social advertising campaigns (especially Meta and TikTok)
Confident using content scheduling tools (e.g. Hootsuite, SWAT.io, Brandwatch)
Excellent writing, grammar, and visual communication skills
Strong organisational skills and ability to manage multiple campaigns and deadlines

· Clear and confident communicator with the ability to present marketing plans and insights to stakeholdersDesirable Skills (Nice to have but not mandatory)

Basic graphic design skills (e.g., Canva, Adobe Photoshop/Illustrator).
Experience working with influencers
Familiarity with SEO and how social media integrates with broader digital marketing strategies
Experience using social listening or analytics tools (e.g. Brandwatch)
A portfolio or examples of successful campaigns, posts, or content (highly preferred)

Why join us?· An opportunity to grow with Europe’s biggest pet retailer· Work in an environment where employees and customers share the same passion for animals· Competitive salary· Pension· Hybrid office arrangements· Employee Assistance Programme· Paid annual leave· Employee Discount – up to 40% staff discount and 20% off in our salons.· Career development· Paid maternity and paternity leave· Sick pay· Flexible working hours· Bike to Work schemeSkills and attributes:

Communication
Marketing Communications
Organization Skills
Social Media Marketing
Visual Communication
Brand Marketing
Content

Maxi Zoo

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