Paid Communications Manager Organisation Co-operation Ireland Hours Full-time Location Hybrid
Co-operation Ireland
- Dublin
- €43,000-52,000 per year
- Permanent
- Full-time
- Develop and implement a multi-channel communications strategy aligned with organisational goals
- Set clear objectives and KPIs and track performance against them
- Work closely with the Director of Fundraising and Communications to deliver integrated communications.
- Lead ongoing brand development and act as brand guardian, ensuring consistency across all programmes
- Develop and maintain core messaging and tone of voice across the organisation
- Identify reputational risks and lead proactive communication responses
- Keep up to date with communications best practice, innovation, and sector trends
- Build and maintain strong relationships with local, national, and sector media
- Draft press releases, opinion pieces, media briefings, and statements
- Proactively identify and secure media opportunities to raise the organisation's profile
- Monitor media coverage and provide insight and recommendations
- Oversee and develop the organisation's website and digital presence, ensuring content is current, engaging, and effective
- Develop and implement an organic social media strategy aligned to key audiences
- Create and oversee engaging content for Earned and Owned media.
- Test and develop a Paid media strategy.
- Lead on sourcing and developing human interest stories and case studies that demonstrate impact
- Oversee the creation and production of Annual reports, Impact reports, Brochures, and publications.
- Manage a photo library and case study database
- Develop and implement the internal communications strategy
- Provide guidance and training to staff on brand, messaging, and content creation
- Foster a culture of shared storytelling and collaboration across programmes
- Collaborate with fundraising teams to develop compelling, donor-focused communications
- Ensure communications effectively support income generation and stakeholder engagement
- Track and evaluate communications performance using analytics and feedback
- Report regularly on key metrics to senior leadership
- Use insights to improve messaging, channels, and content continuously
- Monitor public perception and audience engagement
- Support organisational events and cross-functional projects
- Contribute to wider organisational objectives and strategic priorities
The Wheel