Brand Manager, Oncology - Solid Tumours
AbbVie View all jobs
- Dublin
- Permanent
- Full-time
- Develop the brand strategy and operational plan for the Solid Tumours brand, with a strong focus on launch readiness and strategic direction for launch execution.
- Lead the planning and coordination of marketing initiatives to enable a successful product launch and support sustained brand growth post-launch.
- Build deep insight into the therapy area, including customer needs, treatment pathways, competitive landscape, and market dynamics.
- Identify and prioritise opportunities to grow the brand through healthcare professional engagement, educational initiatives and strategic partnerships.
- Collaborate cross-functionally with Medical, Market Access, Regulatory, and other teams to translate clinical data into clear, relevant, and compliant brand strategy and core materials.
- Develop integrated, multi-channel campaign plans (including digital and field-based activities) and guide execution through field teams to drive customer engagement and brand performance.
- Partner closely with internal and external stakeholders to ensure aligned execution, maintaining full compliance with company policies and legal and ethical standards.
- Bachelor’s degree in science, pharmacy, nursing, business, marketing, or a related field.
- At least 2 years’ experience in the pharmaceutical or healthcare industry, ideally in marketing, sales, medical, specialty care, or hospital-focused roles.
- Oncology and/or Solid Tumours experience is preferred.
- Strong skills in brand planning, analysis, project management, and cross-functional working.
- Good communication and stakeholder management skills, with the ability to understand clinical data and turn it into practical marketing actions.er industry
- External: oncologists, specialist oncology nurses, hospital pharmacists and multidisciplinary clinical teams, external vendors.
- Internal: Business Unit Manager (Solid Tumours), Brand Team colleagues, In-Field teams, and affiliate support functions.
- Full compliance with AbbVie policies, the IPHA Code, and all legal, regulatory, and ethical requirements is required.
- Hybrid Office-based role with an expectation of 3 days per week in the office.