Marketing Mix Modelling Analyst

Dublin
Permanent
Full-time

23 days ago

At Kellanova, we are on a mission to deliver best-in-class marketing effectiveness through data-driven insights. We are looking for a results-oriented MMM Analyst to lead and execute our Marketing Mix Modelling (MMM) initiatives. If you thrive in a fast-paced environment and enjoy working across teams to uncover actionable insights, this is your opportunity to make a real impact.As an MMM Analyst, you will be responsible for driving end-to-end execution of MMM projects, ensuring high-quality data analysis, and collaborating with internal stakeholders and agency partners. Your insights will play a crucial role in optimizing marketing investments across multiple channels, enabling smarter business decisions.A Taste of What You'll be DoingMMM Program Delivery

Lead and manage end to end MMM project timelines to ensure timely delivery of insights and recommendations.
Collaborate with cross-functional teams including Marketing, Finance, Analytics and external agency partners to align on objectives, project scope and deliverables.
Oversee the full modelling process - from data collection and preparation to model calibration and reporting.
Proactively identify and mitigate risks or potential roadblocks to project success
Deliver clear, actionable insights to inform and optimise marketing investment decisions

Data Analysis & Insights

Lead data collection and validation to ensure high quality inputs for MMM Models
Manage and ensure integrity of large data sets from multiple sources
Distil complex findings into clear, actionable insights and recommendations for Marketing/Strategy teams.
Contextualise performance data to enhance insight relevance
Support budget and scenario planning analysis using model outputs

Collaboration & Communication

Serve as the primary contact for MMM-related queries and reporting
Present insights to senior leadership using clear visualisations and storytelling
Build strong relationships with external vendors for model development and optimisation
Collaborate with cross functional teams to ensure alignment between marketing strategy and financial outcomes (e.g. Marketing, Finance, RGM, Local etc.)
Manage our key agency partners for the MMM program to ensure best in class service delivery

We're Looking for Someone With

1-2 years of hands-on experience managing or analyzing Marketing Mix Models (MMM), ideally within FMCG
Strong background in cross-functional project management with the ability to juggle multiple priorities effortlessly and delivery of high-impact insights
Basic knowledge of analytical engines such as R, SAS, Python for MMM modelling and an understanding of multiple-variable regression modelling
Strong grasp of marketing metrics, KPIs, and performance measurement frameworks as well as experience handling large datasets and databases (SQL is a plus).

What's NextAfter you apply, your application will be reviewed by a real recruiter, so it may take us a few weeks to get back to you by email or phone. Visit our to get insights into our hiring process and more about what we offer.Need assistance throughout the application or hiring process? EmailIf you join our team, you'll be rewarded for the difference you make. Our comprehensive benefits offer you the support you need through your life events, big or small. Visit our & be sure to ask your recruiter for more specific information.Get to Know UsAt Kellanova, we are driven by our vision to be the world's best-performing snacks-led powerhouse, unleashing the full potential of our differentiated brands and our passionate people. Our portfolio of iconic, world-class brands include Pringles, Cheez-It, Pop-Tarts, MorningStar Farms, Special K, Krave, Zucaritas, Tresor, Crunchy Nut, among others.Kellanova's Culture of Best means we bring our best to all that we do in pursuit of our vision to be the world's best performing snacks-led powerhouse. Our culture celebrates boldness and empowers our people to challenge the status quo, achieve results, and win together.Our focus on Equity, Diversity, and Inclusion (ED&I) enables us to build a culture of belonging where all employees have a place at the table and are inspired to share their passion, talents and ideas to work.Mars has agreed to acquire Kellanova in a combination that will shape the future of snacking! The transaction is anticipated to close within the first half of 2025 (subject to Kellanova shareowner approval and other customary closing conditions, including regulatory approvals). The companies remain separate until closingYou can learn more at www.futureofsnacking.com, and our hiring teams will be happy to discuss further questions if your application advances in the hiring processLet's shape the future of snacking.Kellanova is an Equal Opportunity Employer that strives to provide an inclusive work environment, a seat for everyone at the table, and embraces the diverse talent of its people. All qualified applicants will receive consideration for employment without regard to race, color, ethnicity, disability, religion, national origin, gender, gender identity, gender expression, marital status, sexual orientation, age, protected veteran status, or any other characteristic protected by law. For more information regarding our efforts to advance Equity, Diversity & Inclusion, please visit our website

Kellanova

Apply Now