Senior Social and Digital Media Manager

Dublin
Permanent
Full-time

1 day ago

Who We Are:Established in 1992, Applegreen is a leading convenience roadside retailer in the Republic of Ireland, the UK and the US in both large-scale Motorway Service Areas and Travel Plazas, as well as smaller petrol stations. The business has grown to over €4.1BN in annual revenue, operating over 600+ Motorway Service Plazas and forecourt sites internationally and employing over 16,000 people. Our products and services include large scale food and beverage operations, convenience stores, roadside refuelling including electric vehicle channels, in addition to a number of other ancillary business lines for example our hotels and gaming business in Welcome Break and our commercial fuel and airline refuelling business.We partner with a large number of high-quality international brands in each market including Starbucks, Chick-Fil-A, Burger King, Subway, Greggs, KFC, 7-Eleven, Shake Shack, Dunkin Donuts, M&S, Chopstix, etc in addition to our own proprietary Bakewell brand. In 2021 Applegreen moved from a PLC to a private ownership company structure in partnership with Blackstone Infrastructure Partners acquiring the public equity interest in the business.At Applegreen, it’s our people that make us a success. We collaborate as a growing international business, while ensuring locally led high performing teams in each of our regions. Each region has distinct elements in its culture while operating within a Group culture that is built around a clear employee proposition considering the needs of all our people. There is a strong entrepreneurial culture in the business which is driven by the founders who started the business more than 30 years ago and are still closely involved with the business today.We are so proud to have taken home the Well-being Strategy Award at the Irish HR Champion Awards this year. This award is a symbol of the committment to well-being that everyone in Applegreen shows and the hard work that our Senior Leaders, Managers and HR team put into cultivatinga culture where employee well-being is at the centre.Description:Role Introduction:Established in 1992, Applegreen is a leading convenience roadside retailer in the Republic of Ireland, the UK and the US in both large-scale Motorway Service Areas and Travel Plazas, as well as smaller petrol stations. The business has grown to over €3BN in annual revenue, operating 600 Motorway Service Plazas and forecourt sites internationally and employing over 16,000 people.Applegreen is in a rapid growth phase and to support this ambitious growth, we are seeking to onboard a Group Senior Social and Digital Media Manager, to join our new team.This role will form part of the Commercial team and reports to the Group Head of Digital. The successful candidate will be a confident people person who can fit into Applegreen seamlessly and adopt a hands-on approach to their role.Key Responsibilities:

Develop and execute a comprehensive organic social strategy aligned with the business objectives.

Manage and execute organic social calendars supporting internal stakeholders and partner brands.

Manage and execute paid social media campaigns across multiple social platforms.

Manage the paid digital media strategy.

Own the digital advertising budget providing detailed forecasting and performance analysis.

Utilise data and analytics tools to track performance, generate actionable insights and present key finding to stakeholders.

Support the creative team by providing data-driven insights and direction on creative assets.

Support the group digital strategy from concept through to implementation and ongoing continuous improvement.

The Candidate should have the following:Qualifications, experience & skills

6+ years in a social and digital media role, gained within a customer-centric B2C environment (Agency or in-house).

In depth, hands on experience with key platforms:

o Paid: Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, TikTok Ads Manager, DSPs.o Organic: Content scheduling and analytics for Facebook, Instagram, X, LinkedIn and TikTok. (e.g Hootsuite, Sprout Social, Emplifi etc).

Strong analytical skills with the ability to translate data into clear, concise and actionable insights. [Google Analytics, Excel, data visualisation tools].

Proven track record of developing and executing successful paid media campaigns across multiple platforms.

Additional key skills & attributes:

Project management skills with the ability to manage multiple projects, competing priorities and fast-paced environment.

A ‘can do’ attitude and a positive solution focused mindset.

A dynamic individual who adapts well to change and can thrive in a rapidly growing organisation that continues to evolve.

Be a self-starter and also be able to work collaboratively as a member of a highly interdependent team across many parts of Applegreen.

Is resilient, calm under pressure and comfortable dealing with ambiguity.

Excellent written and verbal communication skills, with a keen eye for detail.

Exceptional interpersonal skills, and ability to engage and develop relationships with individuals at all levels of the organisation.

Excellent drive, enthusiasm and commitment and a keen interest in developing a career in Applegreen.

Experience creating creative content and telling stories to engage consumers across digital channels.

Keen interest in emerging social and digital media trends, industry best practices, and evolving algorithms that support the customer experience across digital channels.

Has strong commercial acumen and a focus on delivering value to the business.

Willing to travel ad hoc if required in addition to supporting out of hours as required.

Applegreen

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