Digital Marketing - Senior Specialist

Irish Life

  • Dublin
  • Permanent
  • Full-time
  • 13 days ago
  • Full Time Permanent position
  • Hybrid role based in our City Centre offices
What we offerWe have embraced a hybrid working model for most of our positions, which means that you can enjoy a balanced approach of working from home for part of the week and working from the office for the remainder of the week.We offer a comprehensive benefits package including competitive salaries and bonuses, robust Learning and Development support, excellent Defined Contribution pension and comprehensive Wellbeing initiatives and support to name but a few.Further details on our benefits package can be accessed hereAt Irish Life, our purpose is to help people build better futures. Our company values shape everything we do and underpin our vision of being the driving force behind Ireland's financial, physical, and mental well-being.We believe in doing the right thing-acting with integrity and making fair, responsible decisions. We aim high, setting ambitious goals and find better ways to innovate and improve. Our customers are at the heart of everything we do and we are dedicated to understanding their needs and exceeding their expectations. Achieving this this is only possible when we work best together-in a supportive, collaborative environment where every idea and contribution is valued.Role OverviewThis is a key role for an experienced Digital Marketing expert who specialises in PPC and is driven to understand and find new ways of generating demand in a world that is now informed through AI. The person needs to understand customer insight, can successfully work cross functionally and has excellent collaboration skillsTeam BackgroundThis role sits within our Commercial Marketing team and is responsible for driving consumer interest and demand ultimately supporting our Sales target across our channel activities for Life, Pensions; Investment and Health. The Commercial Marketing Team works alongside the Customer Engagement Team both reporting into the Customer & Marketing director.What you will help us to achieve
  • Understand the marketing strategy and manage relevant priorities within the Marketing plan, taking responsibility for results achieved.
  • Develop and maintain strong day to day relationships across the business, with Agency partners and with the team.
  • Manage own workload taking responsibility for deliverables and achievement of results.
  • Provide support to colleagues supporting idea generation and decision making.
  • Contribute to the development and implementation of team goals. Manage own objectives, and provide support on developing team goals and implementing goals.
More specific responsibilities will includeCampaign & Strategy Management
  • Responsible for the effective delivery of the annual digital marketing calendar to deliver inward demand for multiple products via PPC, SEO, Paid and Organic Social.
  • Manage, and optimise paid search campaigns to achieve KPI's and revenue goals.
  • Conduct ongoing keyword research, ad copy testing, bid strategy adjustments, and landing page optimization.
  • Manage the overall digital budget and allocate spend based on performance and return.
  • Work with our agency partner and internal Digital Team to track and optimise performance
Reporting
  • Provide regular reports with actionable insights on website traffic, digital campaigns for all products and identify areas for improvement and conversion
  • Monitor campaign performance daily and proactively adjust to hit channel targets.
  • Ensure the team are effectively set up to track engagement from marketing/digital activity.
  • Provide digital analytics for the company, provision and interpretation of relevant online/digital activity & performance data and analytics.
Industry Trends
  • Stay ahead of changes in the digital landscape and regulation ensuring the marketing team are informed and engaged with a plan to navigate these changes.
  • Conduct regular competitor analysis, and benchmark performance and KPI's per digital channel
  • Act as an advocate of online, digital and social within the company.
E-commerce
  • Work with our Digital Marketing Manager on our overall e-commerce strategy and programme on how we improve conversion rates through e-commerce journeys with relevant business areas
Agency Management
  • Manage the relationship with our external Agency providing insights, feedback and regular interaction to ensure the effectiveness of our campaigns.
What you will need to be successful in the role
  • Strong expertise in PPC - developing, activating and tracking
  • Strong expertise in using data and research to drive actions
  • Demonstrated ability to identify and deliver new ways of doing things
  • Strong commercial acumen and understanding of profitability drivers
  • Passion for driving change and delivering innovation
  • Good communication (verbal and written) and presentation skills
  • Demonstrable record of inter-departmental collaboration
  • Strong attention to detail and project management skills
  • 3rd level qualification in Business/Marketing or related discipline
  • Ideally Insurance product and market experience.
Key CompetenciesCommercial AwarenessInnovation and ChangeCommunication & InfluencingBuilding and Maintaining RelationshipsDrive for ResultsAbout usIrish Life is one of Ireland's largest financial institutions with a presence across a range of financial services markets. We are one of Ireland's leading financial services groups with over 1.5 million customers. For over 80 years, we've been helping people to look after their life insurance, pension and investment needs, and more recently their health insurance.It is a subsidiary of Great-West Lifeco and a member of the Power Financial Corporation group of companies.We are proud of our culture of developing and supporting the growth and professional development of our people. The focus has resulted in a team of top talent with high standards, positioning us at the forefront of our industry.The company reserves the right to draw up a shortlist as part of the selection process. Where Agency assistance is required the Irish Life Recruitment Team will engage directly with suppliers. Unsolicited CVs / profiles supplied to Irish Life by Recruitment Agencies will not be accepted for this role.Irish Life is proud to be an Equal Opportunities employer. We have created an environment of inclusion and growth to help people achieve their potential, to ensure they can bring their whole selves to work and to feel valued. We celebrate diversity of thought and perspective and want all of our employees to feel valued, respected and supported.We have built a culture that promotes equality and inclusion for all of our current and future employees and strive to ensure that our behaviours, processes and practices are aligned to this culture.If you require any accommodations during the recruitment process please contact lifecareers@irishlife.ie and we will be delighted to ensure you are fully supported to be your best.ILFS supports Equal Opportunity and is regulated by the Central Bank of Ireland.

Irish Life