Digital Marketing Specialist

• Plan, create, and implement end-to-end digital campaigns across Meta, Google, LinkedIn, including budget management.
• Optimise content for user experience, SEO, and digital platforms to maximise engagement.
• Use analytics tools to measure campaign performance, track KPIs, and identify new opportunities.
• Develop strategies to increase traffic to company websites and generate quality leads for the sales team.
• Produce monthly marketing reports demonstrating the value of activities.
• Conduct research on market trends and competitor activity.
• Create engaging digital and offline content tailored to different customer segments.
• Visit customer sites to capture high-quality video and photography for use across social media platforms.

• Proven senior experience in digital marketing with a strong track record of delivering successful campaigns.
• Highly adaptable and comfortable working in a dynamic, evolving environment.
• Strong interest in technology and ability to quickly learn and leverage new tools.
• Excellent knowledge of social media and digital platforms, with a keen sense of how to maximise them for business growth.
• Creative thinker with strong content writing and visual storytelling skills.
• Excellent organisational, planning, and interpersonal abilities with the confidence to work both independently and as part of a team.

• Competitive salary.
• Career growth opportunities as the company expands.
• Supportive and collaborative work culture.
• Continuous learning and development.

Cpl Group