Marketing Manager

The People Group View all jobs

  • Dublin
  • Permanent
  • Full-time
  • 8 days ago
About the roleA leading distributor serving a broad network of trade customers and partners. With a strong reputation for reliability and expertise, we are growing rapidly and looking for a marketing professional to help drive that momentum.
This role focuses on supporting sales and revenue growth in a B2B environment. You will work closely with the sales team, customers, and partners to create impactful marketing campaigns and strengthen commercial relationships, reporting directly to senior leadership.Key Responsibilities:Trade & Product Marketing
  • Design and deliver promotional campaigns to drive revenue across existing customers and products
  • Work with suppliers and brand partners to increase exposure and co-marketing opportunities
  • Support the launch of new business areas and product lines
  • Create promotional materials, product catalogues, and point-of-sale collateral for trade customers
Brand & Content Marketing
  • Maintain and manage the brand identity across all customer communications
  • Produce content such as product sheets, newsletters, technical guides, and campaign materials
  • Create print, digital, and in-branch copy and visuals aligned with the brand
  • Plan and coordinate trade shows, exhibitions, and product demonstrations for current and prospective customers
Digital & Customer Communications
  • Keep the company website updated with accurate product and brand information
  • Help customers market to their own garage customers through ready-to-use flyers and WhatsApp content
  • Support digital activity across WhatsApp, LinkedIn, and Facebook to maintain engagement and brand presence
Sales & Commercial Support
  • Work with sales reps and key account managers to create campaigns and materials that support sales growth
  • Develop targeted campaigns by customer, region, or product segment based on commercial priorities
  • Keep the sales team informed on campaigns, new products, and marketing activity
  • Provide support for key customers and new commercial opportunities
Key Personal Requirements:
  • 3–5 years of experience in a marketing role, ideally within distribution, automotive, trade, or B2B environments
  • Proven ability to work closely and effectively with salespeople and customers, comfortable operating as a true commercial partner to the sales team
  • Proven track record in planning and executing trade shows, customer events, and product demonstrations
  • Strong copywriting skills with the ability to produce compelling content for both print and digital channels
  • Commercially astute with the ability to link marketing activity directly to revenue and business outcomes
  • Excellent organisational and project management skills with the ability to manage multiple campaigns simultaneously
  • Proficiency with common marketing tools (e.g. Mailchimp, Canva, or equivalent)
  • Full driving licence and willingness to travel to customer sites and events across Ireland
Desirable:
  • Experience in the automotive aftermarket, parts distribution, or a related trade sector
  • Familiarity with digital marketing including social media management (LinkedIn, Facebook, WhatsApp)
  • Experience with CRM systems and sales pipeline tools
  • A relevant degree or qualification in Marketing, Business, or Communications

The People Group