Senior Marketing Executive (Full Time, Blended & Flexible Working Arrangements)
Adare HRM
- Adare, Co Limerick
- Permanent
- Full-time
- We are a leading, progressive, and expanding professional services Company with a reputation for excellence across all sectors.
- As an integral part of the business, the role of the Senior Marketing Executive works alongside a talented and ambitious team of experts.
- We have an exciting, fast paced, entrepreneurial culture, strong brand and reputation and are growing rapidly.
- We have an inclusive culture and welcome people with fresh thinking and new ideas.
- You get recognised AND rewarded for your contribution to growth!
- We have a dynamic and collaborative work environment where growth and development opportunities are encouraged
- Driving the implementation of a marketing plan (including digital) aligned to business growth in target markets
- Develop and maintain a content management system for marketing activity that reinforces each service lines unique value proposition.
- Develop marketing content and collateral and implement successful marketing campaigns aligned to our Vision, Mission and position in the market.
- Maintain brand alignment and consistency in all digital and social media marketing initiatives and communications
- Collaborate with the senior team in terms of marketing plans providing feedback, reporting & market insights
- In conjunction with Senior Business Development personnel support the development and implementation of an overall Digital Marketing strategy covering SEO, email, Partners and social media.
- Support the day-to-day management of key marketing channels including SEO, paid search, social media advertising, email marketing and affiliates.
- Develop and implement a digital client engagement & promotional plan to utilise and maximise digital platforms and strengthen the client and prospective client engagement interface
- Lead the development and delivery of marketing event activities within the business and with key strategic partnerships aligning to the overall business strategy developing a monthly marketing dashboard for management of key performance indicators and driving ROI
- Collaborating with the wider team to ensure that marketing is delivering the collateral they need to support business development activities.
- Work closely with the HR and Business Development teams to deliver on marketing activities in support of our business development strategy and cross functional goals and to identify new and existing marketing needs
- Collaborate closely with internal stakeholders ensuring marketing alignment to business growth
- Drive new revenue through the generation of leads from agreed marketing event activities with our strategic partners
- Build and cultivate new and existing client relationships to drive business development growth
- Attend and participate in HR & Employment law events for the Company and with identified key Strategic Partners to the business, to build and deliver upon our annual plans.
- Networking at industry events, exploring all industry sectors for new client sourcing and further building market share.
- 7 years professional experience, ideally in marketing and business management, professional services/consulting
- Experience in the development and implementation of digital and traditional marketing strategies with quantifiable results driving commercial growth
- Comfortable with defining plans to help ensure alignment with the business objectives
- Built successful relationships with external parties; worked with business owners and executives to explore new opportunities
- Consistent track record of exceeding KPI's
- Possesses great attention to detail and ability to prioritise workloads according to business focus and opportunity
- Experience with SEO, PPC and Social Media Marketing
- Ability to work independently, manage multiple concurrent projects and drive initiatives
- Experience of the marketing & communication process with a strong focus on quality.
- Experience with similar B2B Marketing
- Excellent content marketing skills, with previous experience in creating engaging content.
- A collaborative, proactive and positive individual who thrives in a fast-paced environment.
- Excellent project management skills.
- Degree in Marketing/ Business Management,
- Ideally a Master's in Strategic Marketing and/ or Member of the Marketing Institute Ireland