Marketing Executive

• Develop and deliver high impact and innovative communications campaigns that connect with the audience and meet the needs of the business
• Support Content & Communications specialist in the development and implementation of the Bank's external communication, social media & content strategies, demonstrating our Brand positioning of 'Altogether more human'.
• Management of day to day social media channels, including publication and community management, including moderation, reporting and coordination of the social media calendar.
• Measure channel effectiveness and produce regular channel metrics reports for social media and PR, inclusive of post-event surveys, to measure success
• Draft and edit content for inclusion in social media and PR, and internal communications where relevant
• Develop multi media social content inclusive of video, infographics, imagery and blogs
• Support in the design and delivery of creative and engaging content for internal events and initiatives, and identify opportunities to leverage for external communications
• Work with influencers, brand ambassadors and agency partners to expand reach and engagement through video content creation for external and social media channels
• Utilise stats, analytics and insight to inform social media content development and planning to build engaged communities and brand advocacy
• Engage and work closely with all areas of the organisation to give social media best practice and guidance to develop engaging content across brand channels.
• Support with Sustainability and Sponsorships Social Media activations where required as a key delivery of our social media strategy
• Support social media listening agency to coordinate monthly reports, meetings and internal distribution
• Provide support for specific projects as required including research and analysis for Sustainability and Corporate Affairs activities
• Manage the social media communications mailbox and invoicing requirements for the function
• Act as key RCSA & BCM coordinator for Corporate Affairs & Comms team
• Follow appropriate risk management procedures to control, monitor and report on business activities and support with Social Media Governance and Reputational Risk activities where required
• Crisis communications support where required

• Excellent interpersonal skills and high professional standards for customer service and work quality
• Ability to write clear, concise and engaging communications, with exceptional attention to detail
• Flexibility to travel when required for campaign development and implementation purposes.
• Proven ability of delivering to challenging targets / plans
• Clear track record of working effectively in situations that require sound decision making and may involve confidential or sensitive matters
• A good understanding of an Irish Financial Services or Bank operating environment would be an advantage
• Experience of liaising with stakeholders

• Educated to Digital Marketing/Communications degree level or business related third level qualification.
• 2+ Years experience in communications campaign development and performance delivery.
• Understanding of paid social media advertising and formats.
• Expert command of Microsoft products critical to the delivery of the responsibilities of the role (specifically Outlook, Excel, Word, PowerPoint)
• Ability to use strong judgment skills to identify and resolve problems whilst maintaining budgets, time scales, and quality of output
• Excellent organisational and communication skills (written and oral). Highly organised and structured in approach
• Cross-functional teamwork and collaboration skills are integral to the position
• Sound knowledge on latest developments in brand, consumer, PR culture, and media trends.

Morgan McKinley