Digital Marketing Manager

Galway
Permanent
Full-time

29 days ago

Our Client , an Irish heritage brand with a modern outlook, renowned for quality craftsmanship and timeless design, are seeking a creative, hands-on Digital Marketing Manager to lead all marketing activity across our e-commerce website, retail stores, and growing brand. This is a key role in our business, responsible for planning and delivering campaigns across digital, social, email, and in-store channels, helping us connect with customers both online and offline.You'll be involved in everything from email and SMS campaigns to paid ads, SEO, product photography, and more. If you're organised, creative, and comfortable managing multiple projects at once, we'd love to hear from you.Key ResponsibilitiesEmail & SMS Marketing

Plan and manage all email marketing campaigns using Klaviyo
Oversee automated email flows with agency support
Work with agency partners to manage SMS marketing strategy and delivery

Social Media & Content

Create and post engaging social media content across platforms
Plan seasonal social campaigns aligned with brand tone and messaging
Manage content calendar and brand storytelling across digital touchpoints
Track and report on performance

Paid Advertising

Coordinate with agency partners on Meta and Google Ads strategy
Monitor performance and provide input to improve ROI
Align paid content with organic campaigns and brand goals

Website & E-commerce

Manage daily content/product updates on Shopify website
Own image selection, SEO, product merchandising and tagging
Ensure strong UX, brand consistency, and seasonal relevance
Track and report on e-commerce performance

Campaign & Brand Marketing

Plan and deliver marketing campaigns for new collections, gifting periods and key brand moments
Project manage lifestyle and e-commerce photo shoots, including shot lists, styling and themes
Create radio ads and printed materials to support seasonal campaigns

Reporting & Analytics

Track, analyse and report on performance across all digital channels
Use insights to improve campaign effectiveness, website conversions and customer retention
Confident in using analytics tools (e.g. Google Analytics, Shopify reports, Klaviyo dashboards)

Retail & B2B Support

Develop POS and in-store marketing materials
Support marketing, including events for our retail stores, artisan cafe, and production mill
Work with the B2B team to support wholesale and trade marketing

Retention & Customer Experience

Create and manage loyalty campaigns and post-purchase journeys
Ensure communications are aligned across all customer touchpoints
Provide occasional customer service support where needed

What We're Looking For

5+ years' experience in a digital marketing role
Degree or post-graduate qualification in Marketing, Digital Marketing, or a related discipline
Experience with Klaviyo, Shopify, Meta Ads Manager, and Google Ads
Knowledge of SEO best practices (including technical SEO)
Comfortable using Canva, Adobe Creative Suite or other design tools
Strong copywriting, campaign planning and project management skills
Ability to manage multiple deadlines and prioritise tasks
Experience working with external agencies
Strong attention to detail and passion for brand building

Nice to Have

Video editing skills
Experience working in e-commerce, retail, or lifestyle sectors
Knowledge of retention marketing and loyalty strategy

Benefits

Work with an iconic, fast-growing, design-led Irish brand
Creative and collaborative working environment
Opportunity to lead projects across digital and retail spaces

Job Type: Full-timeBenefits:

Bike to work scheme
Employee discount
On-site parking

Experience:

Marketing: 5 years (preferred)

Work Location: In person ( 1 day WFH)

Collins McNicholas

Apply Now