Senior Brand Manager, Retail

Mint Marketing Talent View all jobs

Dublin
Permanent
Full-time

2 months ago

About the CompanyA market-leading, Irish-owned retail group with a nationwide footprint is embarking on a major brand transformation journey. Operating across all 32 counties and supporting a large network of independent retailers, the group generates annual turnover in excess of half a billion euros. Its scale, international buying power and centralised infrastructure allow it to compete at the highest level, while preserving the independence and local history of each location.The OpportunityThe organisation is now seeking a Senior Brand Manager to lead the development and execution of a new, unified brand strategy across a large multi-site retail estate and all customer touchpoints.Reporting to the Marketing & Retail Director, this role offers a rare opportunity to shape, roll out and embed a brand at national scale. You will work closely with senior stakeholders, retail partners, suppliers and agencies to drive brand consistency, customer engagement and commercial performance.This role is ideal for a strategic yet hands-on brand leader who thrives in complex, multi-stakeholder environments and enjoys seeing brand strategy come to life on the ground.Key Responsibilities

Develop and deliver a comprehensive brand strategy aligned to business objectives and market trends
Own brand identity, tone of voice and visual standards across all physical and digital touchpoints
Lead the rollout of a refreshed brand across multiple retail locations in partnership with design, fit-out and signage partners
Support and coach internal marketing and retail teams on brand execution and best practice
Collaborate cross-functionally with Buying, Operations and E-commerce to ensure brand alignment
Manage external creative agencies, media partners and suppliers to deliver high-quality campaigns
Monitor competitor activity and market dynamics to identify opportunities for differentiation
Use customer insight, research and data to strengthen brand perception, loyalty and relevance
Lead brand research initiatives including tracking, segmentation and insight development
Oversee a portfolio of owned-brand products, including positioning, packaging and brand architecture
Plan and deliver integrated, multi-channel campaigns (in-store, digital, radio, print, events)
Set and maintain high standards in in-store visual merchandising
Partner with Operations and retail teams to enhance the end-to-end customer experience
Own and evolve the brand's digital presence across web, social and CRM
Ensure consistent messaging across all customer touchpoints
Coordinate PR activity, partnerships, influencer collaborations and local sponsorships

What We're Looking For

Proven success delivering integrated brand and marketing campaigns
Strong experience managing creative agencies and media planning
Excellent stakeholder management, communication and influencing skills
Confident project leader with the ability to manage multiple workstreams
Commercially minded with a strong understanding of customer behaviour

Your Background

Degree in Marketing, Business or a related discipline (or equivalent experience)
5+ years' experience in brand management, marketing or consumer insights
Experience working in complex or multi-site environments
Highly collaborative with strong interpersonal skills
Results-focused, analytical and solutions-oriented
Exceptionally organised with strong attention to detail
Resilient and comfortable operating in a fast-paced, evolving environment

What's On Offer

Performance-related bonus of up to 10%
8% company pension contribution and life assurance
Company sick pay scheme
Incremental annual leave plus two additional company days
Hybrid working available following probation
On-site parking
Laptop provided
Clear career development and progression opportunities

Mint Marketing Talent

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