Ecommerce Marketing Specialist – (Global & USA Focus)

Carrolls Irish Gifts

  • Dublin
  • Permanent
  • Full-time
  • 6 days ago
Carrolls Irish Gifts was certified as a Great Place to Work in 2025!Role Overview:The Ecommerce Marketing Specialist will drive Carrolls Irish Gifts’ digital growth across Ireland, the USA, and new global markets. With responsibility for paid marketing, multichannel management, content localization, and AI-powered initiatives, this role ensures Carrolls’ unique Irish heritage thrives online and adapts to new audiences.Key Responsibilities:
  • Develop, execute, and optimize paid marketing campaigns (Google Shopping, Meta Ads, affiliates, influencers) tailored for home and USA markets, focusing on ROI, cost-per-acquisition, and new customer acquisition.
  • Identify opportunities for new market entry (with an initial emphasis on the USA); analyse local trends, consumer insights, and competitor activity to shape go-to-market strategy.
  • Localize campaigns, product listings, and merchandising for international audiences: update tone, pricing, shipping, and messaging for the USA and other priority markets.
  • Manage CarrollsIrishGifts.com, Amazon, Walmart, and other marketplaces, collaborating with external partners and internal teams for launches, promos, and omnichannel consistency.
  • Leverage AI tools (including ChatGPT and advanced search) for content generation, customer support automation, competitor research, US-market FAQs, reporting, and productivity enhancement.
  • Analyse conversion funnels with analytics and A/B testing, focusing on acquisition, retention, and customer lifetime value, especially in new or expansion territories.
  • Automate and personalize marketing emails, ads, and recommendations using AI-powered tools; ensure compliance with GDPR and regional requirements.
  • Monitor and report on digital KPIs: online sales, US growth, campaign ROI, market share, brand awareness, retention, and customer sentiment.
  • Stay ahead of global and USA ecommerce trends; proactively suggest new tactics leveraging AI, social media, and cross-border innovations.
Required Skills and Experience:
  • 2+ years in ecommerce performance marketing, with hands-on experience in USA or cross-border markets.
  • Mastery of Google Shopping, Meta Ads, CRM/email automation, analytics, and multichannel retail (Amazon, Shopify, Walmart).
  • Demonstrated use of AI (ChatGPT or similar) for marketing copy, recommendations, customer interaction, and productivity.
  • Ability to localize content and campaigns for US and global markets, understanding compliance, logistics, and consumer nuances.
  • Excellent project management and cross-functional teamwork skills; commercial, analytical, and adaptable mindset.
Preferred Qualifications:
  • Commercially driven, results-oriented, and passionate about Irish products and heritage.
  • Adaptable and proactive, with a continuous improvement mindset.
  • Strong communicator and collaborator, able to work cross-functionally and with external partners.
Key Performance Indicators:
  • USA and overall international online sales growth.
  • US-specific campaign ROI and new customer acquisition.
  • Conversion rate improvement and increased customer lifetime value.
  • Performance across CarrollsIrishGifts.com and third-party marketplaces.
  • Brand visibility, SEO, and retention in new and existing markets.

Carrolls Irish Gifts